This module introduces key concepts in information systems, with practical lab based exercises using relevant business applications. Learners will also delve into the technical aspects of computer networks, the Internet, and emerging technologies like disruptive innovations and cloud computing.

1. Analyse current information and communications technologies (ICTs) and apply them to business problems.

2. Classify security risks to personal and business information and identify appropriate controls systems.

3. Collaborate using internet technologies and cloud systems.

4. Differentiate typical computer network implementations

5. Account for the implementation of the Internet

6. Manage and analyse business data using desktop applications.

This module introduces students to the principles of Business communications. It will enable students to develop key communication skills, oral, non-verbal and written to assist them to communicate effectively in business settings. Students will be able to identify, communication patterns that lead to effective communication; patterns that create barriers to good communication, and explore strategies to reduce or eliminate barriers to effective communication. The module also examines the changing role of business communications in the Digital Age.

1. select and apply specific communication skills to meet the demands of the business micro and macroenvironment
2. plan, design and deliver effective oral presentations, using appropriate medium for current business practices.
3. produce professional documentation following accepted conventions of design, structure and content which is grammatically and technically correct
4. demonstrate an understanding and have the skills to communicate and operate effectively in a co-operative working environment
5. discuss contemporary communication issues and their impact on communication processes in organisations

Human Resource Management (HRM) is the first of two modules in Human Resource Management. The other is Human Resource Development (HRD). Both modules aim to provide an overview of the essential areas of HRM. It will be taught in lectures and small classes with an emphasis on the practical operation of HRM in workplaces.

1. Outline the fundamental processes in HRM, the theoretical models underpinning HRM, and describe the historical development of HRM.

2. Outline Human Resource Planning and its contribution to the successful functioning of an organisation, and explain the process of recruitment andselection.

3. Explain the links between employee induction, turnover and retention and how a strategic approach to their management can increase the potential overall competitiveness and success of the organisation
4. Explain what is meant by workplace equality and demonstrate an understanding of the role of HRM in promoting equality.
5. Explain the concept of diversity and outline the benefits of diversity management for bothemployees and an organisation.

This module is designed to apply marketing and sales theory to a variety of business environments. Emphasis will be placed on understanding the stages of the selling process. In addition, students will be able to evaluate the importance of sustainability marketing in a modern business context. This module will develop students' transferable skills and competencies.

1. Explorethe marketing environment in which a range of consumer goods, services and industrial companies operate and make sales.

2. Examine the marketing and sales theories relevant to organisations.

3. Prepare and deliver a sales presentation including negotiating, closing the sale and following-up with customers.

4. Explain the marketing planning process that integrates with a companys overall strategy.

5. Explain the importance of sustainablemarketingto customers and sellers.

This module exposes the student to management accounting principles in relation to materials, labour, marginal and absorption costing systems and decision making . Once an understanding of the principles has been achieved, they will be applied in a variety of scenarios.

1. Apply the accounting treatment for materials, labour and overheads
2. Apportion and allocate costs to units of production in job, batchand service costing systems.

3. Apply and evaluate the principles of marginal and absorption costing.
4. Apply the principles of relevant costing to decision making scenarios

This module aims to provide students with the fundamental skills and capabilities required for setting up a business.

1. Explain the fundamental role of entrepreneurship and the main characteristics of entrepreneurs

2. Explore the elements involved in identifying product or service opportunities

3. Create a Business Model Canvas feasibility study, appreciate the importance of business planning and the relevance of the external environment

4. Explain thedifferent types of business ownership and their associated legal forms

5. Understand therole played by core business functionsin setting up a business

This module is intended to provide students with an introduction to a range of basic quantitative, statistical, analytic and computational skills and techniques which are of relevance in the business environment.

1. Calculate statistical data and represent this diagrammatically.

2. Apply mathematical functions and equations in the solving of business problems

3. Use time series modelling and regression analysis to identify data trends and to make business forecasts.

4. Calculate expectation and probability to solve practical business problems.
5. Demonstrate an understanding of thewide applicability of quantitative techniques in business.

This module builds on the foundations of macroeconomics. In applied macroeconomics, the economy will be analysed in the long-run (the classical model) and the short-run (keynesian model). In these models, we examine national output, the level of unemployment and the price level and show how government policies such as stabilisation policies or investment policies affect the macroeconomy. Case studies will be a feature of the module to take account of current developments. Students will identify, act on, and evaluate their professional and personal actions with the knowledge and appreciation of interconnections among economic, environmental, and social perspectives.

1. Describe and distinguish between the Keynesian and Classical schools of economic thought.
2. Analyse economic growth, the natural rate of unemployment and inflation in the long-run, and the effects of savings and government debt.
3. Construct and manipulate the IS /LM model as a framework for macroeconomic analysis in the short-run
4. Identify short-run and long-run issues in macroeconomics
5. Demonstrate knowledge and understanding of current macroeconomic problems by applying theories to concrete cases.

6. Students will identify, act on, and evaluate their professional and personal actions with the knowledge and appreciation of interconnections among economic, environmental, and social perspectives.

This module provides students with a detailed understanding of human behaviour in organisations. Organisational behaviour seeks to understand, explain and predict individual, group and organisational behaviour in the workplace. To do this, it borrows heavily from sociology, psychology and to a lesser extent anthropology. Topics covered include, among others, personality, perception, group dynamics and organisational development.

1. Explain the scope of study in the fields of Behavioural Science and Organisational Behaviour.
2. Discuss the individual human perspectives on perception, attitude, learning, and personality.
3. Distinguish the interrelations between the individual, the group, and the organisation.
4. Analyse the social aspects of people, organisation, and managing diversity.
5. Assess the ethical dimensions of organisational culture, power, and reward systems.

Human Resource Development (HRM) is the second of two modules in Human Resource Management. The other is Human Resource Management (HRM). Both modules aim to provide an overview of the essential areas of HRM. It will be taught in lectures and small classes with an emphasis on the practical operation of HRM in workplaces.

1. Explain Performance Management and its associated processes including, interalia, coaching
2. Explain the factors which influence an organisation’s pay and reward decisions, and develop reward systems appropriate to the organisation
3. Demonstrate an understanding of the benefits of L&D for individuals and teams, organisations and society, and assess different approaches to the development of L&D strategies
4. Identify how relevant human factors affect health and safety behaviour and explain the role of the HRM function in promoting health, safety and wellbeing at work.
5. Explain the nature of the employment relationship
6. Describe how HRM practices are adapted when operating in an international context

Family businesses often outperform nonfamily businesses. One of the primary sources of success for business-owning families is their focus on ensuring continuity of both the business and the family. Enterprise Ireland has identified this area as particularly important in the West of Ireland and this module addresses many of the challenges associated with planning for family/small business and ownership continuity or succession planning.

1. Assist in developing a vision to grow a family/small business in the Irish and International markets.

2. Explain succession planningand hownext generationowners/leaders can preserve and enhance thefamilybusiness.

3. Analyse the range of ownership and leadership options to prepare owners and leaders for meeting an identified vision
4. Discuss the business and family governance issues required for business success and effective family decision-making
5. Explain the role organisational culture plays in helping to ensure continuity(succesison)

This module is an exciting and challenging accounting module which follows on from Fundamentals in Financial and Management Accounting. The module builds on knowledge and expertise from Fundamentals in Financial and Management Accounting and learners progress from preparing accounts for sole traders to preparation of accounts for partnerships and companies. This module has a practical and applied focus.

1. Prepare draft partnership and limited company accounts
2. Correctly identify, calculate and record accounting adjustments.
3. Prepare and reconcile control accounts.
4. Prepare accounts from incomplete records
5. Evaluate company performance by using standard ratios.
6. Discuss contemporary issues in financial accounting and illustrate the accountants role, incorporating ethical responsibilities.

 This module will give students an introduction into the area of the Irish legal process, legal research methods, EU law, contract, commercial, tort, employment and company law.

1. Explain and apply the principles of Irish Law and the legal process.

2. Explain the role and functions ofthe EU Institutions and apply the principles of EU Law.
3. Describe and apply the principles of Contract law and consumer legislation.
4. Explain and apply the principles of Tort Law.
5. Explain the principles of Employment Law.
6. Explain the principles in relation to the formation of a company.
7. Gather, analyse, and assimilate legal information from various sources, correctly reference legal sources and apply legal theories to case studies through research, critical analysis and reasoning.

This course offers students the opportunity to continue with a foreign language at level A1.2 and A2.1. The course will hone understanding of the cultural and contextual environment of the target language. It will further prepare students who wish to avail of international placement opportunities or of the Erasmus year abroad.

1. Listening reception: Can understand phrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g. very basic personal and family information, shopping, local geography, employment) and can catch the main point in short, clear, simple messages and announcements.

2. Reading reception: Can read very short, simple texts. Can find specific, predictable information in simple everyday material such as advertisements, prospectuses, menus and timetables and can understand short simple personal letters.

3. Written and online interaction & production:Can engage in basic social interaction, expressing feelings, actions, needs and responding to comments with thanks, apology, or answers to questions. Can complete simple transactions (e.g., ordering goods), can follow simple instructions and collaborate in a shared task. Can write a series of simple phrases or sentences linked with ‘and’, ‘but’,’because’, etc.

4. Spokeninteraction & production: Can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g., family, other people, living conditions, educational background, present/recent job). Can handle very short social exchanges, even though may not be able to keep the conversation going.

5. Mediation: Can convey the main point(s) involved in short, simple texts on everyday subjects of immediate interest (e.g., personal wants and needs), provided these are expressed clearly in simple language. Can collaborate in simple, practical tasks, asking what others think, making suggestions and understanding responses. Can indicate understanding, agreement and can recognise disagreement.

6. Cultural aspects will be included in listening reception, reading reception, spoken interaction & production, written and online interaction & production, and mediation.

This module offers students the opportunity to continue with a foreign language at A1.2 or A2.1 level. The course will hone understanding of the cultural and contextual environment of the target language. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language.

This module will prepare students who wish to avail of international placement opportunities or the Erasmus year abroad. Upon successful completion of this module students will be progressing towards achieving Level A2 within the Common European Framework of Reference.

1. Identify phrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g. basic personal and family information, eating out, local geography, the environment and employment) and catch the main point in short, clear, simple messages and announcements.

2. Select and find specific, predictable information in simple everyday material such as advertisements, prospectuses, menus, and timetables and understand short simple personal letters.

3. Reproduce a series of simple linked phrases or sentences on areas of most immediate personal relevance and respond to comments with thanks or apology.

4. Communicate orally during routine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g., family, other people, living conditions, educational background, the environment and employment).

5. Translate short, simple texts on everyday subjects of immediate interest (e.g., personal wants and needs), provided these are expressed clearly in simple language.

This module will build on learners elementary knowledge of the structure and vocabulary of the language. It will hone an understanding of the cultural and contextual environment of the target language. It will further prepare learners who wish to avail of international placement opportunities or of the Erasmus semester in Spain. The emphasis will be on improving communication and comprehension. There will be greater focus on grammar, conversational expressions and vocabulary in order to continue to consolidate comprehension and communication skills. Upon successful completion of this module, learners are deemed to have reached A1.2 Level of the Common European Framework of Reference for Languages (CEFR).

1. Identifyphrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g.basic, personal and family information,eatingout,local geography,the environment andemployment)and catchthe main point in short, clear, simple messages and announcements.

2. Selectand find specific, predictable information in simple everyday material such as advertisements, prospectuses,menus,and timetables and understand short simple personal letters.

3. Reproducea series of simple linked phrases orsentences onareas of most immediate personal relevanceand respond to comments with thanksor apology.

4. Communicateorallyduringroutine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g.family, other people, living conditions, educational background,the environment andemployment).

5. Translateshort, simple texts on everyday subjects of immediate interest (e.g.personal wants and needs), provided these are expressed clearly in simple language.

This year long module covers the language syllabus at CEFR level B1.2 and offers learners the opportunity to continue their study of Irish at lower intermediate/intermediate level. The course will also further enhance understanding of the social and cultural context of the language and will incorporate the study of Irish language media and film.

1. Reception: Listening: Demonstrate an understanding of the main points of clear speech on familiar matters, media programmes on current affairs or topics of personal or professional interest when delivery is relatively slow and clear.

2. Reception: Reading : Show comprehension of texts that consist mainly of high frequency, including descriptions of events and feelings.

3. Oral Interaction/Production : Deal with a range of situations while interacting in an Irishspeaking environment, extemporise on familiar topics, rationalise, explain, opine and narrate.

4. Written and Online Interaction/Production :Write simple connected text on familiar and personal topics, describe experiences and impressions.

5. Mediation: Text/Concept/Communication: Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people.

6. Show increasing responsibility for selfdirected learning.

7. Demonstrate a critical understanding of selected works of literature, film and media.

Business is digital. Digital business drives business and societal change worldwide, and has led to the creation, destruction, and transformation of businesses. This module is to develop an e-strategy for a digital business and use digital components for business and industry. Students will know how the digital components will impact business and identify how to combine these to develop business online.

1. Demonstrate knowledge of the components required for an ebusiness.

2. Demonstrate knowledge of keyissues facing an e-business keeping in mind business trends and success stories

3. Create an ebusiness strategy

4. Create an online presence for an e-business using a leading contemporary content management platform

This marketing and sales management module focuses on the development, implementation and management of a marketing and sales strategy to achieve business objectives. Students will recognise the breadth and interdependencies of marketing and sales functions.

1. Analysehow the marketing and sales interface works synergistically to achieve business objectives

2. Apply appropriate theory to solving practical marketing and sales management problems

3. Develop a strategic marketing plan

4. Develop a sales plan

5. Describe how to manage marketing andsales team to deliver on business key performance indicators

The overall objective of this course is to examine market research as a tool for providing information for marketing and business decision-making. It provides an overview of the practice of research and why market research is needed. It looks at the research process, describes and classifies different types of data and methodologies and shows their use in context. Its aim is to equip students with the knowledge and ability to conduct and use market research in their future careers.

1. Explain the essential steps of the market research process.

2. Distinguish between secondary and primary data, and quantitative and qualitative data.

3. Assess the strengths and weaknesses of different research designs and research methods.

4. Conduct secondary data research and develop a primary data collection plan, demonstrating level-appropriate competence in academic writing and presentation.

5. Explain and apply the ethical requirements when conducting market research.

This module covers many broad areas of Finance and Financial Management with a particular focus on how to deal with business challenges such as identifying appropriate sources of finance, evaluating investments, interpreting financial statements and managing working capital. Having an appropriate knowledge of Financial Management is valuable across all sectors of business, regardless of whether students choose to work in Finance, Marketing, Human Resources, IT or other disciplines. By having a strong knowledge of financial management, students will be able to contribute and add value both within a business context and also on a personal level.

1. Discuss the role and purpose of financial management.
2. Analyse and interpret financial statements for the purposes of investment and financial management decisions.
3. Assess the working capital requirements of various business entities considering each of the components of working capitalsuch as Trade Receivables, Trade Payables, Inventory& Cash.

4. Evaluate capital investment projects by collating and presenting relevant information and by using appropriate methods such as Pay-back Period, Accounting Rate of Return, Net Present Value & Internal Rate of Return.
5. Recommend appropriate sources of finance for particular situations.

6. Discuss contemporary issues in financial management such as ESG reporting(Environmental, Social & Governance),and consider the ethical role of finance professionals.

The aim of the module is to provide students with a fundamental understanding of professional project management as well as the development of key skills and capabilities in the application of key concepts, frameworks and techniques to projects.

1. Explain the role of the project manager and examine the key causative factors/reasons for project success/failure.

2. Develop professional project management competencies in selection, initiation, scoping, scheduling, resourcing, costing, report writing and auditing of projects.

3. Structure and manage projects through respective project life cycle phases – in particular utilising of the [PMBOK®] project management framework.

4. Develop individual, team, people and problem-solving competencies by being an active member of a project management team.

5. Explain and apply key project management concepts, standards, analytical methods and key software tools.

Set at CEFR level A2.2, this lower intermediate course aims to build on the language competencies of learners who have studied French to A2.1 level or an equivalent standard.The course will also enhance understanding of the social and cultural context of the language.

1. Reception: Listening. Understand the main points of clear speech on familiar matters regularly encountered in work, college and leisure, and media content concerning current affairs or topics of personal interest.

2. Reception: Reading. Understand texts that consist mainly of high frequency, every-day or job related language, and the description of events, feelings and wishes in personal communication.

3. Spoken Interaction/Production. Deal with most situations likely to arise while interacting in an French-speaking environment. Enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life. Connect phrases in a simple way in order to describe experiences, events and aspirations. Give brief explanations for opinions and plans. Narrate a story and givereactions to the plot of afilm.

4. Written and Online Interaction/Production. Interact in relation to experiences and events, impressions and feelings, having prepared in advance. Ask for and give simple clarifications, and respond to questions and comments in some detail. Write straightforward connected text on topics that are familiar or of personal interest.

5. Mediation: Text/Concept/Communication. Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people.

Set at CEFR level A2 + this course aims to build on the language competencies of learners who have studied German to A2.1 or an equivalent standard. The course will also enhance understanding of the social and cultural context of the language. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of German culture and society. Upon successful completion of this module students will be progressing towards achieving Level A2 within the Common European Framework of Reference.

1. Understand instructions, announcements and messages about familiar everyday activities and hobbies provided the delivery is slow and clear.

2. Extract information from a range of texts that consist mainly of high frequency every-day language on topics such as family life, employability, travel and holidaying, shopping, popular culture, and the environment.

3. Exchange basic information by text message, by email or in short letters and write about everyday aspects of their immediate environment e.g., people, places, a job, or study experience.

4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations.

5. Use simple language to provide an approximate translation of short texts on familiar and everyday themes.

Set at CEFR level A2+, this module aims to build on the language competencies of learners who have studied Spanish to A1.2 or an equivalent standard. The module will also enhance understanding of the social and cultural context of the language. During the year, learners will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of Spanish culture and society. Upon successful completion of this module, learners will be progressing towards achieving Level A2 within the Common European Framework of Reference (CEFR).

1. Understandinstructions, announcements and messagesaboutfamiliar everyday activitiesand hobbiesprovidedthe delivery is slow and clear.

2. Extract information from a range of texts that consist mainly of high frequency, everyday language on topicssuch as family life, employability, travel and holidaying, shopping, popular culture, and the environment.

3. Exchange basic information by text message, by email or in short lettersand write about everyday aspects of theirimmediateenvironmente.g.people, places, a job,or study experience.

4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations.

5. Use simple languageto provide an approximate translation of short textson familiar and everyday themes.

The first of two modules that cover the syllabus at CEFR level B2.1, this course offers learners the opportunity to continue their study of Irish at intermediate level. The course will also further enhance understanding of the social, cultural and literary context of the language and will incorporate the study of Irish language media and film.

1. Demonstrate an understanding of extended speech, lectures and TV programmes provided the topic is reasonably familiar.
2. Show comprehension of texts concerned with contemporary problems and displaying particular viewpoints. Understand contemporary literary prose, albeit with some work.
3. Interact with a degree of fluency that makes interaction with native speakers possible. Take active part in discussion in familiar contexts, accounting for and sustaining own views.
4. Present clear descriptions on a wide range of subjects related to fields of interest. Explain opposing viewpoints on a topical issue.
5. Write clear text on a wide range of subjects related to fields of interest and conveying reasons for taking or opposing a certain viewpoint. Write communications highlighting the personal significance of events and experiences.
6. Show a high degree of responsibility for self-directed learning.
7. Demonstrate a critical understanding of selected works of literature, film and media.

On successful completion of this module the learner should know, understand and/or be able to demonstrate the specificity of Ireland's rich cultural heritage: linguistic, literary and musical culture in terms of Ireland's varied contributions to contemporary international culture . Drawing on the past to inform the present, insights into Ireland's musical, literary, linguistic and filmic heritage will form a unique introduction for the learner on this rich and varied subject bearing in mind the United Nations Developmental Goals of inclusively, cultural and societal sustainability.

1. Understand and explain the specificity of Ireland’s linguistic, literary and musical culture

2. Demonstrate the presence of the past’ in Ireland’s varied contributions to contemporary international culture .

3. Form informed insights into the specifically cultural aspects of Ireland’s heritage
4. Apply information in a critical and contextual manner.

Digital content design as a field has grown out of both user interface design and graphic design. This module aims to empower students with practical design skills to research, design, produce and evaluate an e-portfolio of digital artefacts.

1. Analyse the steps in the design process.
2. Evaluate the elements of page layout design and design principles.
3. Appraise the colour wheel and how to use it to choose colours for a project.
4. Categorise type and justify type contrasts and categories used as part of a design e-portfolio.
5. Research, design, produce and evaluate an e-portfolio of digital artefacts.
6. Create, synthesise and present information effectively through various media platforms.

Digital marketing can refer to all marketing efforts that occur on the Internet. Participants will immerse themselves in marketing technology (MarTech) landscape, email marketing, insight into web analytics, understanding their audience, keywords and search engine optimisation (SEO). The aim of this module is to develop students' knowledge and understanding of digital marketing. Students will learn how to take a systematic approach to developing digital marketing strategies and will develop practical skills in implementing these strategies.

1. Identity and understand the impact of digital technology on the practice of marketing keeping in mind marketing trends and techniques.

2. Describe the essential elements of a digital marketing strategy to achieve businessobjectives.

3. Apply the steps involved in developing a digital marketing campaign and engage with various web and social media analyticaltools

4. Create a publishing platform to build an online web presence with integrated data collection and links to social media.

5. Implement best practice search engine optimisation techniquesby improving your visibility across search including digital/social advertisements

This module will give the student a chance to learn about and participate in planning integrated marketing communication strategies and tactics. The students will gain the knowledge and insight necessary to use marketing communication tools and to develop a marketing communications plan.

1. Examine the components of integrated marketing communications and their relationship to other elements of the marketing mix.

2. Evaluate the importance of managing brand image and its contribution to integrated marketing communications plans.

3. Analyse the planning process involved in integrated marketing communications.

4. Evaluate a range of marketing communications tools.

5. Prepare an integrated marketing communications programme utilising a mix of marketing communications tools and appropriate media.
6. Consider appropriate methods for evaluating marketing communications.

7. Appraisethe impact of new technologies on marketing communications.

This module provides an overview of consumer behaviour in contemporary society. It focuses on the study of the decision-making processes involved in the purchasing and consumption of products, services, experiences and ideas. The aim of the module is to explain how understanding of consumer behaviour is central to customer satisfaction and, consequently, essential to any successful marketing strategy.

1. Discuss the basic concepts, theories and models which apply to the field of consumer behaviour and their implications for marketing strategy.

2. Outline and analyse the decision-making processes that individuals undertake in the acquisition, consumption and disposal of goods, services, experiences and ideas.

3. Evaluate the role played by the various factors that affect buying behaviour and consumption.

4. Appraise marketing strategies and tactics that derive from theories in buyer behaviour.

5. Reflect on and interpret their own buying behaviour and consumption values, perceptions and actions and evaluate the consequences of their own actions and of collective consumer actions in our global society.

To develop the students' understanding and capacity for creative, analytical and critical thinking.

1. critically analyse, evaluate and interpret information in a variety of contexts;

2. use relevant evidence to construct valid, sound and logical arguments;

3. choose effective arguments to enhance and optimise the individual’s decision making and problem solving abilities; and

4. apply critical thinking skills to contemporary business issues.

This module encourages students to identify their own economic and political preferences within a broad economic and political framework. It then considers a range of economic policy issues in an Irish context with a particular focus on the role of economics in public policy making.

1. Form a political view based on a broad economic and political framework
2. Position the Irish economy in the economic cycle
3. Position Ireland in the European and global macro-economy
4. Evaluate the economic impact of selected Irish economic policies
5. Research and write material that articulates Irish economic policy

Set at CEFR level B1.1, this lower intermediate course aims to build on the language competencies of learners who have studied French to A2.2 level or an equivalent standard.The course will continue to enhance understanding of the social and cultural context of the language.

1. Understand the main points of clear standard speech on familiar matters regularly encountered in work, leisure.

2. Understand texts that consist mainly of high frequency everyday or job-related language.

3. Deal with most situations likely to arise whilst travelling in an area where the language is spoken.

4. Write connected text on topics which are current or of personal interest, offer reasons and explanations.

5. Demonstrate autonomy in learning.

6. Interact in a multi-cultural environment.

Set at CEFR level A2 + this course aims to build on the language competencies of learners who have studied German to A2.1 or an equivalent standard. The course will also enhance understanding of the social and cultural context of the language. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of German culture and society. Upon successful completion of this module students are deemed to have reached A2 Level of the Common European Framework.

1. Understand instructions, announcements and messages about familiar everyday activities and hobbies provided the delivery is slow and clear.

2. Extract information from a range of texts that consist mainly of high frequency every-day language on topics such as family life, employability, travel and holidaying, shopping, popular culture, and the environment.

3. Exchange basic information by text message, by email or in short letters and write about everyday aspects of their immediate environment e.g., people, places, a job, or study experience.

4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations.

5. Use simple language to provide an approximate translation of short texts on familiar and everyday themes.

Set at CEFR level A2+, this module aims to build on the language competencies of learners who have studied Spanish to A2.1 or an equivalent standard. The module will also enhance understanding of the social and cultural context of the language. During the year, learners will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of Spanish culture and society. Upon successful completion of this module, learners will be progressing towards achieving Level A2 within the Common European Framework of Reference (CEFR).

1. Understandinstructions, announcements and messagesaboutfamiliar everyday activitiesand hobbiesprovidedthe delivery is slow and clear.

2. Extract information from a range of texts that consist mainly of high-frequency, everyday language on topicssuch as family life, employability, travel and holidaying, shopping, popular culture, and the environment.

3. Exchange basic information by text message, by email or in short lettersand write about everyday aspects of theirimmediateenvironmente.g.people, places, a job,or study experience.

4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations.

5. Use simple languageto provide an approximate translation of short textson familiar and everyday themes.

The second of two modules covering the syllabus at CEFR level B2.1, this course offers learners the opportunity to continue their study of Irish at intermediate level. The course will also further enhance understanding of the social, cultural and literary context of the language and incorporate the study of Irish language media and film.

1. Demonstrate further understanding of extended speech, lectures and TV programmes provided the topic is reasonably familiar.
2. Demonstrate further understanding of texts concerned with contemporary problems and displaying particular viewpoints. Understand contemporary literary prose, albeit with some work.
3. Interact with a greater degree of fluency that makes interaction with native speakers easier. Take active part in discussion in familiar contexts, accounting for and sustaining own views.
4. Present clear descriptions on an expanded range of subjects related to fields of interest. Explain opposing viewpoints on topical issues.
5. Write clear text on an expanded range of subjects related to fields of interest and conveying reasons for taking or opposing a certain viewpoint. Write communications of increased complexity highlighting the personal significance of events and experiences.
6. Show a high degree of responsibility for self-directed learning.
7. Demonstrate a critical understanding of selected works of literature, film and media.

This module enables the student to analyse the process of digital media production and develop the skills involved in creating digital media content.

1. Analyse the process of digital media production and the skills involved in creating digital media content.
2. Compile and enhance images using image editing tools and present the results to an audience using presentation software and storytelling.
3. Create and edit video and audio clips using video editing and sound editing software.
4. Assemble audio, text, graphics and animation using an authoring tool.

As the world becomes increasingly globalised, there is a risk that modern citizens may no longer recognise and value crucial societal differences that are implicit to other's cultures. This module aims to implement a practice of recognising and valuing cultural differences, so students are equipped to communicate respectfully around the world.

1. Recogniseand value cultural differences.

2. Identify and implementethical cross-cultural communication practices.

3. Promote and advocate for inclusivity.

4. Develop sustainable capabilities to adapt one’s behaviour toa variety of cultural settings.

This module will enable the learner to gain practical work experience in a marketing and sales role in an organisation.

Students will work 350 hours at their placement. This time is in addition to the work placement preparation on their CV and interview skills, as well as their weekly assessment logs while on placement and final presentation and report on their assessment. The work placement module is 10 ECTS and completed with 25 ECTS in other modules in both semester 1 and 2 in that stage.

The module will develop the learner professionally and personally and equip them with the skills, knowledge and relevant business experience to give them insight to and enable them to plan for and achieve their career goals.

1. Plan for work placement by identifying placement opportunities, preparing cv, cover letters , linkedin profile and demonstrating interview skills.

2. Apply the transferable skills they have learned on their programme thus far.
3. Gain experience in an industry setting of marketing, selling and/or sales support.

4. Enhance their interpersonal, communication and presentation skills.

5. Work effectively individually as well as part of a team.

6. Organise their workload and set priorities.

7. Demonstrate improved self-motivation in carrying out assigned tasks.

This module explores the strategic elements involved in developing and implementing strategies that lead to the creation of profitable and sustainable brands. It explores the concept of brand and brand equity, and covers the design & development of brands, techniques used to measure the value inherent in brands, and the strategic and operational issues involved in brand management.

1. Demonstrate and appraise the role of branding in the lives of consumers.
2. Discuss and debate the concept of brand equity, and describe the research tools and techniques used to measure brand equity.
3. Propose and illustrate the strategic elements involved in the successful building and management of a brand.
4. Critically evaluate the branding strategies of different firms.
5. Contrast and evaluate the strategies and techniques used by different firms to grow brands.

Retailing is a combination of activities involved in selling goods and services directly to the final consumer for personal or household use. This course will present an integrated approach to retail strategy and explore the key contemporary channels or 'routes to market' that link brand owners with consumers.

1. Identify the major components of amultichannel and omnichannel retailing strategy.

2. Critically assess the business andmarketing strategies of retailers.

3. Evaluatetrends in retail and how retailers are implementing them to add value for their customers.

4. Critically assess how retailers are implementingbest practiceto maintain a sustainable retail operation.

5. Work independently and as part of a team to complete tasks.
6. Communicate ideas effectively through verbal, visualand written media.

This module covers the area of professional development for students completing the degree in marketing and sales.
This module will develop the learner professionally and personally and equip them with the skills and knowledge to enable them to plan for and achieve their career goals. This module will apply action learning techniques through interaction with industry professionals. Learners will gain knowledge and skills in relation to the recruitment and selection process, and gain skills relevant to commencing in the workplace.
Effective communication skills both written and verbal are essential, and this module addresses these key communication issues also.This module seeks to create awareness and an understanding of the need for professional development in students so that they can participate more effectively in the work environment upon commencement.

1. Display a comprehensive knowledge and appreciation of the role professional development plays in the career of marketing and sales and the individual.

2. Demonstrate thorough knowledge and understanding of the recruitment and selection process for careers in marketing and sales,and an ability to apply this knowledge.

3. Analyse personal skills and characteristics and develop a personal development plan related to career strategy.
4. Present and articulate their skills and experience professionally in an interview situation
5. Research and critically appraise current issues in marketing and sales.

This module aims to develop learners' skills in applying the entrepreneurial thinking and identifying opportunities and solutions resulting in a positive impact on society. Learners will be challenged to redefine social environment in a creative and innovative way through an eco-friendly and/or social enterprise. Using academic readings, group discussions, and case studies, learners will be able to identify opportunities to create social value, research and validate the steps required to assess the potential of creating a sustainable enterprise.

1. Explain and evaluate suitability of key eco and social enterprise models

2. Critically assess the external contingencies that contribute to establishment of eco and social enterprises.

3. Develop creative strategic plans for sustainable social enterprise

4. Evaluate the opportunities for development of sustainable eco enterprise

5. Apply contingency approach to management of social enterprise

This module will give students a grounding in the area of Intellectual Property law specifically in the areas of Trademarks, Patents and Copyright.

1. Explain the overall legal framework governing intellectual property.
2. Explainwhat can and cannot be patented.
3. Explain what can and cannot be trademarked and explain the process for filing trade mark applications.
4. Have an indepth knowledge of copyright and design laws, what they protect and how they are enforced as well as understanding infringement issues and defences available

Marketing Analytics is the practice of studying metric data to determine the return on investment (ROI) of marketing efforts. The module aims to help students track and report on business data will help understand and identifying the metrics to provide answers to make better informed decisions using technology tools at the forefront of the marketing Technology landscape (MarTech).

1. Critically review, analyse and interpret data to create visualisations for better decision-making

2. Design and conduct experiments to test hypotheses about marketing and sales

3. Manage customer relationships using CRM applications
4. Demonstrate knowledge of key elements required for marketing analytics success through marketing issues and trends impacting industry.

This module involves the integration of past marketing, sales and business study with practical scenario.The aim of this module is to provide the learner with a mechanism to develop and demonstrate key marketing practice skills.It should aid in improving students' awareness of contemporary marketing issues through the use of case studies, industry awareness, practitioners and sector representatives. It will also be a case based module, with learning deriving from the pedagogic and assessment approach. Marketing learning will be based on cases chosen to represent a broad range of marketing and sales issues and company/sector types.

1. Review strategic marketing theory and concepts.

For examples: SWOT, AnsoffMatrix, BCG Matrix,

2. Examine the changing marketing environment, analyse a complex marketing scenario and diagnose marketing issues.

3. Analyse and developpotential marketing strategies relevant to the scenario.

4. Demonstrate and awareness that marketing strategies may be influenced by sector and location e.g. profit/not-for profit, B2C/B2B, service sector, public sector, national/international.

5. Formulate and communicate a detailed marketing plan that includes marketing strategies and appropriate marketing mix policies.
6. Demonstrate groupwork, professional oral and written presentation proficiency, as well aslistening and oral defence skills.

This module provides the learner with a framework for understanding the nature of services marketing. It adopts a systematic manner of addressing the distinctive challenges involved in marketing services. The module illustrates and examines the service process and the key strategic decision areas for developing effective customer-driven marketing strategies.

1. Discuss and examine the distinctive nature of services and the important role of the service sector to the economy.

2. Analyse the strategic options available to a service business in developing, distributing, pricing and promoting services.

3. Appraise service process design and the specific considerations in service quality, service environment, productive capacity, and people management.

4. Apply specific models in services marketing theory to well defined scenarios and cases.

5. Work independently and as part of a team to communicate ideas effectively through a variety of media.

This module covers definitions, meanings, and key principles of the concept of Sustainable Development (Economy, Society and Environment) and the circular economy. The module addresses sustainability issues and the associated policy discussions regarding the increasing pressure on firms to embed sustainability to increase competitiveness and profits. This module aims to give students the opportunity to learn about key sustainability factors that are changing the business environment such as increasing populations, resource depletion, food shortages, and climate change, and to discuss the broad range of government initiatives to tackle these challenges. Attention will be given to the design and implementation of sustainable development policies and solutions involving the circular economy, with a holistic approach from a technical, social, and economic perspectives. The examination of a broad range of global challenges will further enable students to grasp and discuss key issues that will dominate global finance, international economic development, and policy design. The module aligns well with the UN Sustainable Development Goals along with the EU policy on building a circular economy and Ireland's Circular Economy Programme (2021-2027) to facilitate the transition towards a sustainable economic system.

1. Understand the concept of sustainable development and the circular economy

2. Appraise global sustainability challenges, and to assess the impact on firms and consumers

3. Assess the role of public policy on shifting consumption and production practices from a linear to a circular economy

The aim of this module is to provide students with a professional understanding of Supply Chain Management (SCM), associated activities, processes, standards and the practical application of key frameworks and concepts in international settings.

For the online version of this Module (Entrepreneurship year 4 programme), it will consist of two lectures and a 1 hour tutorial. The lectures will be asynchronous and will be uploaded to Learnonline for the learners to watch, the flipped classroom approach will also be used in order for the learners to prepare for their asynchronous lectures and to provide material/videos/case studies as appropriate.

The tutorials will be delivered synchronously on a weekly basis, to give an opportunity for the learners to ask any questions, work out examples, and to meet the students in an online environment to provide interaction and engagement for all concerned.

The assessment strategy will remain the same as the Face to Face version of this module.

1. Develop a thorough understanding of the role of SCM, SC structures, SC flows and associated standards for a range of business types both within and across SC chains and networks.

2. Evaluate the role of Logistics management in optimising the movement and storage of goods throughout SCs

3. Evaluate the influence of drivers for change, in particular on advances in technology and the transformational influence of technology on contemporary SCM.

4. Analyse and develop SCM strategies that are optimised for different environments, relationship management and approaches to quality assurance

5. Formulate, apply and evaluate the use of SCM frameworks and concepts to realistic international cases and scenarios.

Building on the fundamentals of marketing and sales, this module introduces the context of the global environment. Marketing and Sales practices will vary from country to country, and culture, economic and social circumstances, and societal infrastructure are different. These differences mean that a successful approach in one country will not automatically work in another country. Customer preferences, competition, distribution channels and communications media differ.

The module examines the cultural, social, legal, political, economic and geographical dimensions of the global marketplace. The decision to enter markets outside the home country depends on a firm's resources, managerial attitudes, and the nature and extent of opportunities and threats. Students will learn the scope and challenge of global marketing and sales, the dynamic environment of international trade, global opportunities and finally ways to adapt the global marketing and sales mix. The module aims to enhance students' understanding of the international sales process and give them the opportunity to develop sales strategies for international markets. An important task in global marketing and sales is learning to recognize the extent to which marketing and sales plans might be standardised worldwide as well as the extent to which they need to be adapted.

1. Critically evaluate the major macro-environmental factors affecting global markets.
2. Recommend strategic criteriafor the selection of global markets

3. Apply research methodologies tostrategically segment, targetand position brand/productsin overseas markets.

4. Critically examine how the key elements of the marketing and sales mix can be adapted for global markets.
5. Formulate marketing and sales strategies for specific globalmarketsrecognisinglocal constraints.

6. Develop a marketing and sales plan for a globalmarket

7. Describe the key issues related tothe selection, recruitment, training and development of an effective global sales team

8. Demonstrate professional and engagingpresentation skills appropriate to being an effective member of a globalmarketing and salesteam.

The purpose of this module is to introduce students to the theoretical principles of Strategic Management. The module will introduce students to the role strategy and strategising can play in achieving competitive advantage. Students will be introduced to the various tools and models to assess the external and internal environment and the strategic choices a company has at the strategic business unit level. The module will evaluate the additional strategic options or supplementary strategies open to a company in implementing its chosen strategic option. Finally, the attention of the student is directed towards the key components of strategy implementation.

Having covered the theoretical base the focus of the module then shifts towards the application of the theory in the second semester through case studies of various companies and industries, business news stories and issues in the business environment.

In semester 1 students will attend two lectures and a one-hour seminar. In semester 2 where the focus of the module is on the application of theory students are required to attend one lecture and a two-hour seminar to develop relevant skills and competencies.

1. Assess the importance of strategy in a business context.
2. Appraise the processes by which a strategy is developed.
3. Explain the range of analytical tools to analysea company’s external and internal environment.
4. Determine the range of strategic options open to a company at the business unit level.
5. Explain additional or supplementary strategic choices to achieve the primary chosen strategy.
6. Identify and apply the range of tools for strategic analysis.
7. Propose appropriate strategic options and make recommendations.
8. Identify the key elements of strategy implementation and appraise a company’s efforts in strategy implementation.

Set at CEFR level B1.1/B1.2, this lower intermediate course aims to build on the language competencies of learners who have studied French to B1.1 level or an equivalent standard.The course will continue to enhance understanding of the social and cultural context of the language.

1. Reception: Listening.Understand the main points of clear speech on familiar and formal matters regularly encountered in work, college and leisure, and media content concerning current affairs or topics of personal interest.

2. Reception: Reading. Understand texts that consist mainly of high frequency, every-day or job related language, and the description of events, feelings and wishes in personal communication.

3. Spoken Interaction/Production. Deal with most situations likely to arise while interacting in an French-speaking environment. Enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life. Connect phrases in a simple way in order to describe experiences, events and aspirations. Give brief explanations for opinions and plans. Narrate a story and givereactions to the plot of afilm. Mention plans for the future.

4. Written and Online Interaction/Production. Interact in relation to experiences and events, impressions and feelings, having prepared in advance. Ask for and give simple clarifications, and respond to questions and comments in some detail. Write straightforward connected text on topics that are familiar or of personal interest.

5. Mediation: Text/Concept/Communication. Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people.

Set at CEFR level B1.1 (+) to B1.2 this course aims to build on the language competencies of learners who have studied German to A2 level or an equivalent standard. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of German culture and society. The students will acquire skills that will assist them in sourcing and critically evaluating information about German-speaking cultures and creating spoken pieces and written texts in the target language, as well as life-long learning. Upon successful completion of this module students are deemed to have reached Level B1 of the Common European Framework.

1. Engage with and comprehend multi-modal texts and videos on familiar and formal matters regularly encountered in work and college and media content concerning current affairs (e.g. employability and the environment).

2. Scan texts to find relevant information in everyday material, such as newspapers, brochures, websites, and advertisements on familiar subjects.

3. Interact with a degree of fluency and spontaneity and give clear, detailed descriptions and presentations on topics that are familiar, of personal interest or pertinent to everyday life.

4. Produce straightforward connected text on topics that are familiar or of personal interest and maintain a high degree and consistent grammatical control of advanced structures in the target language; translate and review factual texts of an appropriate level from the target language.

5. Analyse and discuss the socio-economic environment in regions where the target language is spoken.

Set at CEFR level B1.1 (+) to B1.2, this module aims to build on the language competencies of learners who have studied Spanish to A2 level or an equivalent standard. During the year learners will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of Spanish and Latin American culture and society. Learners will acquire skills that will assist them in sourcing and critically evaluating information about Spanish-speaking cultures and creating spoken pieces and written texts in the target language. Upon successful completion of this module learners are deemed to have reached Level B1 of the Common European Framework of Reference (CEFR).

1. Engage with and comprehend multi-modal texts and videos on familiar and formal matters regularly encountered in work and college and
media content concerning current affairs (e.g. employability and the environment).

2. Scan texts to find relevant information in everyday material, such as newspapers, brochures, websites, and advertisements on familiar
subjects.

3. Interact with a degree of fluency and spontaneity and give clear, detailed descriptions and presentations on topics that are familiar, of
personal interest or pertinent to everyday life.

4. Produce straightforward connected text on topics that are familiar or of personal interest and maintain a high degree and consistent
grammatical control of advanced structures in the target language; translate and review factual texts of an appropriate level from the
target language.

5. Analyse and discuss the socio-economic environment in regions where the target language is spoken.

This module offers learners the opportunity to continue their study of Irish at advanced intermediate level, corresponding with CEFR level B2.2. The course will also further enhance understanding of the social, cultural and literary context of the language.

1. Identify key ideas in extended speech, live or broadcast,on topics normally encountered in personal, social, academic or vocational life.

2. Summarise the main points froma wide range of written text types, including literary texts.

3. Interact orally in a fluent, accurate and effective manner on wide range of general, vocational and academic topics.

4. Write clear, detailed texts on a variety of subjects, including literature, in which information and arguments are evaluated.

5. Translate texts of moderate difficulty between English and Irish with reasonable accuracy.