Marketing

Bachelor of Business (Honours)

Sonraí an Chúrsa

Course Code	LY_BMRKT_B
Céim	8
Fad ama	1 Year
Creidmheasanna	60
Modh Seachadta	On-campus
Suímh campais	Donegal – Letterkenny
Modh Seachadta	Lánaimseartha

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Forbhreathnú Cúrsa

If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is at developing an enhanced strategic perspective on the world of business and marketing, and understanding the interrelationships between marketing and other business functions.

Following completion of both Bachelor of Business ordinary and honours degree in Marketing you will have accumulated a strong skillset in marketing tools and techniques built around three key themes: Strategy and Planning, Communicating with the Customer, and Market Research.

On successful completion of the Bachelor of Business (Hons) in Marketing you will be capable of critically appraising the fundamental role that marketing plays in integrating the customer into the business functions. You’ll also be able to describe strategic marketing practices including contemporary advances in the area of marketing, as well as demonstrate mastery of marketing research using and modifying modern marketing research practices to conduct closely guided research.

This degree carries full exemptions for the Marketing Institute of Ireland, so, following the completion of a one-day case study, you will have the title MMII (Grad).

Dul chun cinn

Follow up programmes elsewhere include:

Master of Science in Marketing
Higher Diploma in Business in Finance & Technology (FinTech)
Master degrees (by research)
Master degree in institutes and universities at home and abroad.

Download a prospectus

Réamheolaire Fochéime

Riachtanais Iontrála

This is a one-year add-on Honours Degree programme for students who hold a level 7 Bachelor of Business (Marketing) or equivalent.

Like a lot of students at a young age I was unsure what I wanted to do in college. The Business (Common Entry) course allowed me to get a taster of management, marketing and accounting for two years before having to make the decision of choosing a specialism. Two years in I knew the marketing aspect of the course was for me. I enjoyed the creativity side of having to think in different ways to promote businesses. I even then came back a few years later to do the add-on Level 8 honours degree, which I thoroughly enjoyed.

I enjoyed many of the modules the course had to offer however the Strategic Market Planning module was my favourite. We had case studies on a range of companies which we would later have to present on how we would market them to consumers. These case studies showed me how I had the ability to adapt the knowledge gained throughout the years depending on the requirements of the business or its products. It really showcased how being a marketer is being a ‘mixer of ingredients’ and how important it is to know when to go all in or pull back on marketing strategies. After graduating, I took up the opportunity of creating social media content for a small local business selling products I didn’t have an in-depth knowledge of, something I know I wouldn’t have had the confidence to agree to if I didn’t have the experience ATU Donegal gave me.
Shannon Duggan , Bachelor of Business (Honours) in Marketing