For future success, managers must best utilise the resources and capabilities at their disposal to gain and sustain competitive advantage in both traditional and emerging markets. Competitive advantage is the essence of their strategy. This module will apply strategic management theory in an applied way through case analyses, working through strategy analysis, strategy choice and strategy implementation tools. The learner will develop and suggest how to implement strategy in different types of organisations.

1. Critically evaluate the role of strategy in a modern organisation
2. Comment critically on strategic business analysis tools, strategic vision tools, and strategic implementation tools
3. Demonstrate strategic thinking and effective problem-solving tools to assess and evaluate strategy
4. Recommend a strategy execution plan for an organisation and show the ability to bring other subject areas into a strategic framework
5. Anticipate the key organisational challenges faced in the development and implementation of strategy in volatile environments
6. Assess CSR, CSV, and sustainability and their impact on developing strategy
7. Demonstrate working effectively and ethically as a team member showing the ability to take responsibility at an individual and team level
8. Participate in class discussions, and negotiations with peers and with the lecturer and be an effective communicator both verbally and orally

This module addresses the transformation in how organisations approach human resource management. The module examines current issues and developments in the management of human resources and enables learners to appraise the role of HRM in the strategic development of the organisation while ensuring a human centric approach. In this module learners will evaluate the collaborative nature of HRM and the role of HRM in the future of work.

1. Evaluate the role of HRM in aligning people management and business strategy
2. Appraise the emerging HRM issues in transitioning to a new world of work
3. Evaluate the critical role of evidence- based HRM in informing business decisions
4. Critically evaluate the key issues underpinning the management of the employee experience
5. Assess the current context of employee relations and the employment relationship

This course focuses on the evolving landscape of customer interaction and its impact on business success. It explores key areas like evaluating service quality, service marketing, and experiential marketing strategies. Students will delve into CX (Customer Experience) strategies, CX management models, and how to create engaging brand experiences. Topics such as customer journey mapping, touchpoints, moments of truth, and developing personas are also covered, alongside methods for measuring KPIs to assess CX performance.

1. Assess the challenging nature of managing service quality
2. Critically appraise customer experience strategies
3. Design a customer journey map that optimises customer experience
4. Critically appraise the challenges in measuring CX
5. Critically evaluate how customer experience management integrates with other business areas

This module equips the learner with the necessary skills to analyse and interpret data for informed decision-making. In the Data Analytics module, students will use software to practically apply key techniques and methods including descriptive analyses, data visualisation, hypothesis testing, regression, time series forecasting and data mining. Learners will then communicate the findings of their analyses effectively. They will also learn to effectively communicate their findings, transforming raw data into actionable insights to help improve organisational outcomes.

1. Conduct descriptive statistics to summarize the data main characteristics
2. Use graphs and data visualisation techniques to describe the data
3. Conduct inferential statistics to make inferences based on a data set
4. Apply regression analysis and time series forecasting for prediction
5. Apply data mining techniques to extract useful information from a large amount of raw data
6. Work with data analysis software such as Tableau, Excel and/or SPSS to facilitate the data analysis process.

This module equips learners with a critical understanding of business research practices and methods. Through addressing key research questions, students will gain the knowledge needed to develop a project report or dissertation. After completion of this module, learners will be able to develop and refine a research topic, critically evaluate relevant literature, assess various research methodologies, appraise sampling approaches, and present a comprehensive research proposal.

1. Develop and refine a relevant research topic, articulating associated research questions, aims and objectives.
2. Critically evaluate and present literature pertaining to an identified research topic.
3. Critique the various research methodologies available to the researcher, assessing the appropriateness of methodologies in light of research questions, aims and objectives developed.
4. Appraise the sampling approaches available to the researcher
5. Develop and present a research proposal.

The Organisational Transformation module offers a comprehensive exploration of the theories, practices, and frameworks associated with transforming organisations. This module equips students with the knowledge and skills needed to navigate and lead change in complex environments, focusing on the interplay between organisational structure, culture, and leadership.

1. Synthesise and critically discuss concepts, approaches and theories of change in organisations.
2. Critically appraise a range of approaches in managing and leading organisational transformation.
3. Recognise the key challenges associated with leading organisational transformation.
4. Critically assess the integrative nature of behavioural, structural, ethical and cultural issues associated with effectively leading organisational transformation.
5. Recommend and justify choices of appropriate approaches in facilitating organisational transformation.
6. Develop skills necessary in managing and leading organisational transformation.

In a rapidly changing world, people in all sectors need to think more creatively, innovatively and entrepreneurially in order to make effective decisions, improve existing organisations, develop new ventures and create sustainable solutions. In this module, learners will evaluate the key issues pertaining to innovation and entrepreneurship and develop an appreciation of the various innovation methodologies. The learner will develop an appreciation of the complexities of both innovating and starting new ventures and intrapreneurship. The module seeks to equip students with the skills to identify and evaluate business opportunities, generate innovative ideas, and apply entrepreneurial approaches to problem-solving. It aims to enhance students' ability to create value in dynamic environments by fostering creativity, risk-taking, adaptability, and resilience, while also emphasizing the importance of innovation in driving organisational growth and success.

1. Critically evaluate innovation processes
2. Evaluate the complexities involved in managing people for innovation and creating a culture of innovation
3. Critically appraise the ideation process
4. Evaluate the complexities involved in new product/service development
5. Appraise how the entrepreneurial mindset can affect an individuals ability to create and transform organisations particularly in turbulent times.
6. Critically evaluate alternative values and approaches to intrapreneurship
7. Develop and redesign working processes and/or product and services, demonstrating an ability to think entrepreneurially in the context of established organisations

This module aims to explore ethics, social responsibility and sustainability from a multidisciplinary and multi‐stakeholder perspective. It reviews theories and practice of corporate ethics, responsibility, and sustainability and illustrates how they apply to various complex business, development, and policy situations in the evolving global business landscape. Learners will develop a deep awareness and understanding of the current challenges and opportunities facing businesses in their responsibilities to their many stakeholders. The aim is to sensitise learners to ethical business issues which in turn allows them to recognize potential problems and make better and more responsible business decisions. It will help learners to anticipate issues that they will confront in their professional careers and to develop skills to think more clearly and critically about how such issues can and should be resolved.

1. Analyse the principles and concepts of business ethics from a personal, organisational and social entrepreneurship perspective.
2. Evaluate the individual actions in economic and business transactions within a variety of moral frameworks.
3. Differentiate between corporate citizenship, social responsibility, social responsiveness, social performance, and sustainability and critique and justify new business approaches in relation to each of them.
4. Demonstrate increased capacity to be a responsible, informed, socially aware and self-aware individual and a contributor to positive organisational change and ethical management.
5. Anticipate challenges to an organisations social and environmental performance and suggest and defend proposed solutions to those challenges.
6. Discuss sustainable development goals their evolution and potential to solve the worlds most pressing problems from a global business context.

The dissertation provides learners with an opportunity to apply the concepts, methods and techniques that have been studies in research methods and the various performance modules. The learner will demonstrate that they critically understand issues relating to the design, planning, and execution of a level nine dissertation in their chosen field.

1. Write, present and defend a research approach, analysis and conclusions/recommendations
2. Construct a comprehensive literature review in a specified sub-field of marketing and synthesise material into a collective whole.
3. Source and evaluate multiple sources of relevant data, appraising the limits and appropriate uses of such data.
4. Evaluate appropriate methodological approaches, adopting the necessary approach suitable to the topic being researched.
5. Consider legal and ethical issues pertinent to research in this area.
6. Write, present and defend material that articulates ideas, insights, analysis, policy and best practice to peer and practitioner audiences.
7. Produce a comprehensive Dissertation which complies with all the rules and conventions of academic writing including referencing and presentation.
8. Display evidence of independent research skills throughout the Dissertation process.
9. Produce a Dissertation that evaluates and synthesises relevant qualitative, quantitative or mixed-methods research.

The module is designed to allow learners to learn through reflecting on the experience of working in a relevant work place, and subsequently articulating what of value, they are learning in the process. This module focuses on developing significant and critical work-based learning and research. The approach recognises the relationship between theory and business practice, and enables students to apply the knowledge and skills they developed in an environment where they will be exposed to a range of practices in business and management. The module creates an environment in which participants can engage in knowledge development based on the 'work' context. Applied project work and sharing of real life experiences will form a richness of learning through the process referred to as 'Apply and Learn'. This is essentially an applied module with rigorous theoretical underpinnings. It will enable learners to understand the wider implications of their academic work and to reflect on how their experience has informed their
knowledge regarding their academic practice. The module requires learners to make explicit links between academic theories or concepts and their experiences in an applied setting. They have to critically evaluate an academic theory or concept in relation to the applied setting they are undertaking work in. They learn how their academic studies can be of use when working in an applied setting. In this way the module covers issues of employability and focuses the learners' awareness towards their transferable skills while relating them to the knowledge gained so far from academic credit. The module also seeks to provide an underpinning for developing as a competent reflective practitioner in industry.
Each learner is required to spend 12 weeks (full time) in work placement.

1. Source and critically evaluate research literature and evidence.
2. Construct a paper in a manner that articulates reflection, planning, creativity and best practice.
3. Apply and evaluate theory and knowledge acquired from the programme into the working environment
4. Develop skills and competence in the work place including inter alia personal and team working skills.
5. Critique reflective practice theory and practice
6. Apply reflective practice by documenting in a learning log work undertaken, skills attained and learning acquired during the work placement.
7. Engage in secondary critical reflection, analysing own reflections in peer learning context.
8. Consolidate learning through the application of theory to practice, critical self-reflection and peer learning.