English
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AI Supported Social Media for SMEs: Building a Social Media Playbook with AI
Donegal – Killybegs
This is an interactive, practitioner-focused digital marketing and content planning with AI workshop which is delivered Face-to-face and is highly interactive using facilitated discussion, practical exercises, printed or digital templates, individual reflection and small-group activities.
This is an interactive, practitioner-focused digital marketing and content planning with AI workshop which is delivered Face-to-face and is highly interactive using facilitated discussion, practical exercises, printed or digital templates, individual reflection and small-group activities.
Participants will work throughout the session on their own organisation, brand or project, progressively building the core elements of a Social Media Playbook. This practical workshop helps startups, SMEs and larger organisations develop a clear, focused and repeatable approach to social media marketing.
Rather than treating social media as a series of disconnected posts, participants will work through a structured process for identifying who they need to reach, selecting the most appropriate social media platforms, defining useful content themes and planning how content can be created and published consistently.
The workshop introduces core principles of content marketing and social media strategy before guiding participants through the development of their own Social Media Playbook. The playbook provides a practical reference that can be used by individuals or teams to guide future content decisions, maintain consistency and reduce the time spent deciding what to post.
AI tools will be introduced at selected stages of the process to support activities such as research, idea generation, content development and planning. AI is used as an enabling tool rather than the central focus of the workshop, with emphasis placed on strategic decision-making, audience understanding and maintaining an authentic organisational voice.
Through facilitated exercises, discussion and practical planning activities, participants will work on their own organisation, brand or project throughout the session. By the end of the workshop, they will have developed the foundations of a practical Social Media Playbook that can be refined and implemented within their organisation.
Who is it suitable for?
This workshop is designed for people working in SMEs, startups and larger organisations who are responsible for, contribute to or influence social media and digital communications.
It is particularly suitable for:
- Business owners and founders managing their organisation’s social media presence.
- Marketing and communications professionals responsible for social media activity
- Business development professionals using social media to build awareness and engagement.
- Employees responsible for creating or coordinating digital content.
- Teams seeking a clearer and more consistent approach to social media.
- Organisations that are active across multiple platforms but want to focus their efforts more effectively.
Participants do not need digital marketing or AI experience. The workshop is designed to provide a practical process that can be applied immediately within an organisation.
This event is funded through Innovate+. Innovate+ is a fully funded programme supporting small and medium-sized businesses across Northern Ireland and the border counties to adopt innovation, improve sustainability and strengthen their competitiveness.
Delivered through a cross-border partnership, the programme is funded through the PEACEPLUS Programme and managed by the Special EU Programmes Body (SEUPB), with support from the European Union, the UK Government, the Northern Ireland Executive and the Irish Government
