Marketing

Master of Science

Course Details

Course Code	LY_BMRKT_M
Level	9
Duration	1 year
Credits	90
Method of Delivery	On-campus
Campus Locations	Donegal – Letterkenny
Mode of Delivery	Full Time

How to Apply

Course Overview

This Masters programme is heavily focused on digital and omni-channel marketing. The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. The last 18 months have greatly increased the speed of this evolution. This Masters programme is built around the application and practice of evolving marketing ideas.

With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis tools.

The knowledge and practical experience students will gain from the applied and hands-on ‘real world’ projects will empower them to take on a range of specialised roles in the marketing departments of major national and international companies.

The programme will provide crucial experience through an industry work placement. This will develop the students strategic marketing instincts and creative abilities, enhancing their professional expertise and personal development.

Recommended Study Hours per week

12 hours lecturing per week and 24 hours self-guided learning.

Examination and Assessment

A blended approach of final exams and continuous assessment.

On-Campus Attendance Requirement

Two days attendance for lectures on-campus.

Progression

Level 10 studies (Doctoral) at ATU, or other institutions and universities at home and abroad.

Download a prospectus

Postgraduate Prospectus

Entry Requirements

Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don’t have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL).

Fees

Total Fees EU: €6300

Total Fees Non-EU: €14000

Subject to approval by ATU Governing Body (February 2025).

Further information on fees

Careers

Graduate careers typically include areas such as brand promotion, customer relations, digital marketing, international sales and marketing, market research, online marketing, product development, and strategic marketing.

Further Information

Who Should Apply?

This award is suitable for business graduates who wish to pursue a career in Marketing. Graduate careers typically include roles in the areas of digital marketing, online marketing, strategic marketing, international sales & marketing, customer relations, product development, market research and brand promotion.