This subject aims to provide learners with the necessary skills to gather, organise, analyse and present data. It also aims to enable students to gain experience with interpreting and assessing quantitative information presented to them.

1. Gain an awareness of basic mathematical principles

2. Perform calculations in financial mathematics

3. Organise and represent data visually
4. Calculate measures to describe data
5. Calculate simple probabilities and use the normal distribution
6. Carry out index number calculations and understand how indices are used in material presented to them.

7. Carry out a sample survey and be aware of a number of different sampling strategies
8. Carry out time series analysis and understand the results of such analysis when presented with it

This module is designed to introduce students to the Higher Education environment and to develop learning, study and employability skills. The module will motivate students to develop a more independent, reflective and self‑managed approach to study, learning, and time management. It will also outline the skills needed for effective engagement in the workplace.

1. Develop an independent, selfmanaged, reflective approach to work and lifelong learning.

2. Have confidence in learning, study, academic writing and approaches to
finding information

3. Be familiar with the Workplace cultures and professional workplace behaviour.

4. Evaluate the communication behaviour of individuals and groups.

5. Examine effective team/group processes.

6. Demonstrate decision making, critical thinking and creativity tools.

This module aims to develop an understanding of the fundamental concepts, theories and practices of marketing and the role of marketing in all business functions. It looks at the importance of marketing research in evaluating past performance and for future decision-making. Students will also appreciate the importance of the customer experience and what influences consumer buyer behaviour.

1. Describe the five main marketing orientations, including the significance of corporate social responsibility (CSR), equality, diversity, inclusion (EDI), and sustainability.

2. Discuss the forces in the marketing environment and how organisations can respond to these forces in decision-making.

3. Assess the benefits of market segmentation and understand how to position an offer for maximum competitive advantage.

4. Explain the components and processes involved in the framing of a marketing mix, including the development of a marketing plan.

5. Explain the key characteristics underlying the management of services and the additional 3 P’s, including the importance of the customer experience.

6. Describe the market research process and understand how to design and conduct a piece of systematic market research.

7. Discuss the factors which influence consumer buyer behaviour and the purchase decision.

This module introduces the learner to Micro and Macro Economics and aims to instil an understanding and appreciation of how the economy operates. The module will provide the learner with the skills and vocabulary necessary to analyse and research the economic issues which arise in an ever-changing economic environment. The learner will be given the basic tools needed to understand the issues and the confidence to develop his own thoughts independently.

1. Introduce students to the world of economics, its main economic systems and the role of the government.

2. Investigate the forces of demand and supply and their ability to set market equilibrium and dis equilibrium.

3. Examine how national income, money, inflation and elasticity effect the effect the economy.

4. Review Ireland’s economic situation and evaluate the Irish economic policies past and present,

This module aims to develop an awareness and understanding of the core functions of management in a dynamic global business environment. Learners will also develop an understanding of each of the main functional areas of management (marketing, human resources, finance and operations) and the importance of coordination across these. Contemporary business management issues relating to these aspects and the wider business environment will be explored using practical examples, case studies and lectures.

1. Explain the evolution of management theory

2. Describe the core functions of management and relationship between planning, organising, leading & motivation and controlling.

3. Evaluate the importance of the business environment in the planning process

4. Define and describe the key functional areas within an organisation

5. Identify the skills required to co-ordinate the key functional areas and their role in effective business management

This module allows the student to develop effective customer care skills, empowering them to create positive customer experiences for both acquisition and retention of customers, build customer loyalty and cultivate a customer-centric attitude for the benefit of customers and the organisation. Core to this is the learning of key communication and interpersonal skills relevant to organisations.

1. Describe the principles of excellent customer service in the context of the customer’s overall experience with an organisation.

2. Consider the contribution of customer service to business performance.

3. Develop and demonstrate key customer service and interpersonal communication skills.

4. Apply concepts of consumer and business buyer behaviour to real world situations.