Logistics and Marketing

Certificate

Course Details

Course Code	GA_BLMJG_S07
Level	7
Duration	1 semester
Credits	15
Method of Delivery	Blended
Campus Locations	Sligo Donegal – Letterkenny Mayo
Mode of Delivery	Part Time

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Course Overview

This course will demonstrate to participants the importance to organisations of using logistic and marketing tools to reaching markets faster with their products and services.

The delivery of this course will involve classes, case studies and guest lecturers.

Why Study this course?

Discuss the means by which an organisation can create value through the interface between logistics and marketing.
Evaluate digital options that can shape logistics and marketing agility in the context of supply chain management.
Apply knowledge and skills learnt in practice, while working competently in a self-directed manner, individually, in peer-relationships and as a team member.
Appraise the emerging trends in logistics and marketing that will help in identifying new and sustainable market opportunities.

Recommended Study Hours per week

Induction day (online) – approximately 7 hours. Online classes – two days per week; approximately 6 hours per week. It is recommended that you should try to allocate time outside work and programme studies to study for each of your modules on the programme.

Examination and Assessment

100% continuous assessment.

On-Campus Attendance Requirement

Two days compulsory on-site experiential workshops at the ATU Mayo Campus. This blended approach will be delivered by ATU Mayo, ATU Sligo and ATU Letterkenny.
Note: Check programme Examination and Assessment requirements, as they may involve examinations to be taken on campus.

Download a prospectus

Undergraduate Prospectus Online, Flexible & Professional Development Prospectus

Entry Requirements

Applicants must have completed a level 6 qualification business programme or equivalent. Recognition of Prior Learning (RPL) will also be considered.

Fees

Total Fees EU: €400

Further information on fees

Careers

Greater understanding of how to apply logistic and marketing tools in practice to industryWork in teams to engage in problem solving exerciseLearn from a network of professionals from academia and industry.

Further Information

Who Should Apply?

Suitable for those seeking career progression in the areas of logistics and marketing – particularly those looking to get a greater understanding of how to apply logistic and marketing tools in practice to industry.