Courses
Crafting Social Media Strategies for a Greener Europe
Certificate
Course Details
| Course Code | LL_BCSMS_S |
|---|---|
| Level | 6 |
| Duration | 1 semester |
| Credits | 5 |
| Method of Delivery | Blended |
| Campus Locations | Donegal – Letterkenny |
| Mode of Delivery | Part Time |
Course Overview
Crafting Social Media Strategies for a Greener Europe is an innovative, transdisciplinary programme that empowers you to turn ideas into impact. Combining social media, psychology, marketing, and behavioural science, this course shows you how to influence real-world behaviours and drive meaningful change towards sustainability.
Working collaboratively with students from diverse disciplines, and often across different countries, you will design creative, evidence-based digital campaigns that tackle pressing environmental and social challenges within the EU GREEN Alliance. This hands-on, team-based approach gives you practical experience in developing strategies that resonate with audiences and inspire action. By the end of the programme, you will have the skills to create compelling sustainability campaigns, understand what motivates behaviour change, and contribute to building a greener, more responsible Europe.
Course Details
Year 1
| Semester | Module Details | Credits | Mandatory / Elective |
|---|---|---|---|
| 1 |
Crafting Social Media Strategies for a Greener EuropeThis module explores how behavioural science, social psychology, and digital marketing can be used to encourage more sustainable behaviours across European communities. Delivered as a Blended Intensive Programme (BIP), it combines online learning with an intensive in ‑ person mobility experience. Students work in international, multidisciplinary teams to design evidence ‑ based social media campaigns that address real sustainability challenges using ethical and inclusive communication approaches. By taking part, learners gain practical digital skills, experience applying behaviour change theory, and the confidence to create impactful campaigns for diverse audiences. Learning Outcomes 1. Describe sustainability challenges using behavioural science and social psychology frameworks |
05 | Mandatory |
Examination and Assessment
This module is assessed through 100% continuous assessment, combining an applied digital sustainability campaign (70%) and a group presentation (30%).
On-Campus Attendance Requirement
This module is delivered as a Blended Intensive Programme, combining online pre-mobility learning with an intensive in-person mobility week, using a variety of active learning methodologies to develop both discipline-specific and generic skills. The intensive mobility week employs lectures, workshops, problem-based learning, and stakeholder engagement activities to support the application of theory to real-world sustainability challenges.
Download a prospectus
Entry Requirements
Applicants must be registered students on a higher education programme in either ATU or one of the EU Green partner colleges.
Further Information
Who Should Apply?
This award is suitable for registered students on a higher education programme in either ATU or one of the EU Green partner colleges.
Contact Information
Admissions Office
E: admissions.donegal@atu.ie
Department
Business Studies
