This module will explore the management of the macroeconomy and how policy decisions can be made to achieve desirable economic goals. A review of introductory macroeconomic theory and the principles of economics will give the student an understanding of the context in which the policy issues arise. Students will develop an understanding of national and international macroeconomic issues and how they are managed and/or mismanaged.

1. Discuss the principles of economics and connect their relevance to macroeconomic policy.

2. Classify economies according to their type of economic systems and construct an argument as to what type of economic system is most socially and economically desirable.

3. Measure and analyse economic growth anddecline cycles and determine the causes of booms and recessions.

4. Evaluate the benefits of international trade and analyse the effect of protectionism on the international trading system.

5. Interpret fiscal policy and examine the effect that taxation and government expenditure have on the public finances.

The objective will be to provide an introductory, comprehensive, well-structured and cutting-edge treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sector. The aim will be to enable the learner to derive maximum value from the teaching and learning of organisational business strategy through the development of theoretical concepts and analytical frameworks.

1. Appreciate the significance of the key concepts associated with strategy and strategic intent within the modern organisation

2. Differentiate between the various frameworks required to gain an understanding of the external environment and non-market aspects of the environment

3. Demonstrate how analytical models are used to evaluate an organisation’s resources, capabilities and core competences

4. Critically analyse the importance of governance, social responsibility and good corporate citizenship in the modern business organisation

5. Read referred to online material with a strategic emphasis from academic journals and magazines

This module is designed to provide the student with a solid grounding in the current theory and practice relating to employee resourcing and talent planning. In addition, students will develop practical skills in recruitment planning, advertising, and selection interviewing.

1. Illustrate and analyse key developments in the business environment and their significance for workforce planning and resourcing.

2. Devise a recruitment and/or retention plan for a position in an organisation.

3. Describe and assessthe role of employer branding in employee resourcing and talent planning

4. Conduct an interview usingbest practice selection interviewing techniques

5. Examine contemporary challenges in employee resourcing and talent planning.

The Industrial Relations module is designed to help the student develop a conceptual understanding of industrial relations theories and institutions. Key techniques and processes to improve efficiency and effectiveness are fully examined from the perspective of managers, workers and trade unions.

1. Identify key elements in industrial relations
2. Evaluate the nature of dispute resolution and wage setting institutions

3. Determine the historical advancement of trade unions and employer associations in Ireland
4. Appraise collective industrial relations law

This course seeks to provide students with a thorough understanding of the debates associated with issues of work motivation, pay equity, performance management, the systems of performance pay; and the options and issues facing managers. It encourages students to form a critical understanding of contemporary debates by providing an overview of the alternative approaches by drawing on a wide range of case studies to demonstrate the theories.

1. Critically assess the contribution of motivation and psychologicaltheory to performance, engagement and reward management

2. Critically analysethe purposes and benefits of performance & reward management to improve organisational performance.

3. Demonstrate the ability to conduct performance planning and review interview.

4. Describe & critically evaluate the role of line managers inmanaging performance.
5. Evaluate contemporary developments in performance management.

This module aims to introduce students to the integral role of digital media within the strategy of an organisation. The module should lead to an appreciation and understanding of digital as the industry goes through a radical paradigm shift, leaving marketers racing to adapt to keep up with consumer demands. Through this module, learners will have the opportunity to develop a more holistic mindset toward the formulation and implementation of marketing strategy. The module recognises that, driven by the digital revolution, every element of brand engagement is changing, turning traditional marketing on its head. The module aims to demystify digital media and examine how they can be harnessed to shape consumer decision-making in predicatable ways.

1.
Demonstrate an understanding of the contribution of digital marketing within a contemporary business environment.
Appreciate the paradigm shift that is continually evolving in the marketing industry since the onset of the digital revolution.
Understand the role of digital in the marketing concept.
Comprehend the new landscape of consumer engagement.

The student will develop a knowledge and understanding of the financial management methods for analysing the benefits of various sources of finance, appraising sustainable capital investment opportunities, appreciate the importance of good working capital management and apply management accounting techniques for business planning and control.

1. Assess nature and purpose of accounting, describe the relationship between management accounting and financial accounting and evaluate the role of the finance function within a business.

2. Prepare projected financial statements for a business and interpret their significance for decision-making purposes.
3. Apply the main techniques used in the appraisal of capital expenditure decisions and interpret the results.
4. Evaluatethe sources of financeavailable and appraise the suitability of the different sources in the context of an organisation’s size and financial requirements.
5. Assessthe working capital needs of different organisations and evaluate the importance of good working capital management.

The aim of the course is to provide students with a practical demonstration of how digital technologies and social media tools are changing business strategies and tactics across different industries. It will also combine digital, online and offline marketing campaigns which are changing the way both customers and businesses communicate with each other.

1. Demonstrate and critically evaluate the importance of Digital and Social Media tools in business
2. Devise, construct and publish using online tools and applications as a means of effective communication medium
3. Measure and analyse visitor traffic to your online presence to continuously develop and improve your digital and social media
4. Construct a digital and social media strategy plan for a business

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate in French at CEFR Level B2. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Francophone societies. It also develops the student's individual capacity to carry out independent research in French.

1. consolidate progress toCEFR Level B2 and those who have spent a semester/year abroad in the country where the target language is spoken may be working towards Level C1

2. communicate and interpretthe main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. manage communication witha degree of fluency and spontaneity (higher in those who have lived in a country in which Frenchis spoken) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in German at CEFR Level A2 (basic user) while progressing to B1 level. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to German-speaking societies. It also develops the student's individual capacity to carry out independent research in German.

1. consolidate progress at CEFR Level A2. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to progresstowards CEFR Level B1.

2. communicate and interpret themain ideas of clear standard information covering anincreased range of subjects regularly encountered in education, employment, social situations and travel.

3. Express correct responses with increasing fluency and some spontaneity in a broad range of everyday situations likely to arise while travelling or living in a German speaking area.

4. Summarise material, and independently compose connected text on topics relevant to everyday personal and professional life, and to social and leisure activities, while beginning to include experiences,events, dreams, hopes and ambitions, and briefly giving reasons and explanations for opinions and plans.

5. independently use a range of contemporary media resources to explore and evaluate information on German cultures and societies, and to relay this information in the form of a class paper or oral presentation.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in Spanish at CEFR Level B1 (independent user). The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Spanish-speaking societies.

1. Perform with increased confidence at CEFR Level B1. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to initiate progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.

Building on the material from Macroeconomics 1 for Bachelor of Business L8, the student will explore the macroeconomic challenges that economies face and learn how best these challenges can be overcome. The student will use the theoretical framework to apply economic theory to modern economies with which they are familiar.

1. Discuss the causes, consequences and potential solutions to inflation.
2. Analysethe labour market and the challenge unemployment poses for the macro-economy.

3. Analyse monetary policy and demonstrate an understanding on how interest rates are determined.
4. Apply, through the use of case study analysis, a knowledge of macroeconomic challenges posed for individuals, governments and society.
5. Discuss the concept of sustainability and socially responsible economic policies.

The primary aim will be to build upon the business strategy 1 module and further develop the learner's appreciation of strategic thinking and application. The objective will be to place the learner at the vanguard of strategic thought that shapes the behaviour of the modern organisation. This module will provide a detailed, comprehensive and in-depth treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sectors. Such an approach enables the learner to derive maximum value from the teaching and learning of business strategy through the provision of concepts and analytical frameworks. This pedagogical process will encourage the development of critical appraisal skills as the learner develops an integrated view of the organisation and the operating environment.

It will explore how organisations add value to their assets through the effective implementation of plans and investigate the shifting economic fortunes of global organisations after an extremely challenging period, the rapid adoption of subjects like environmental sustainability, data analytics, technology, emerging media platforms and the increasing power of particular economies in the developed world.

1. Provide comprehensive coverage of the directional growth strategies including organic development, mergers and acquisitions and strategic alliances

2. Explore evaluative, control and implementation approaches in the main areas of strategic management and the decision-making process and how they assist organisations add value to their assets through the development of effective strategy

3. Appreciate the significance of core areas like corporate governance, ethical behaviour, social responsibility and green sustainability

4. Investigate both rational and creative approaches to maintaining an entrepreneurial and innovative culture through the development of effective programmes

5. Understand referred to online material with a strategic emphasis from academic journals and magazines

This subject aims to provide students with a firm grounding in the current theory and practice of employee learning and talent development. In addition, students will develop practical skills in coaching, learning design, delivery and evaluation, and talent development.

1. Evaluate a range of theories & concepts related to individual & organisational learning.

2. Create a talent development plan.

3. Create and deliver a learning event for a business-related topic

4. Conduct, observe and provide feedback for a one to one business coaching session.

5. Describe and critically evaluate the role of evaluation within learning and talent development.

This module examines the nature of employee relations, incorporating conflict resolution strategies, collective bargaining, dealing with disputes; negotiating and monitoring employee behaviour.

1. Utilise conflict resolution strategies
2. Negotiate at advanced level
3. Differentiate between bargaining levels, scope and units
4. Devise and implement involvement and participation practices
5. Designgrievance and disciplinary procedures

This subject aims to introduce students to the key ideas of Human Resource Management as a strategic component of business activity and to develop their capacities to think and act strategically. A general management focus rather than a functional HRM focus is adopted.

1. Discuss the nature of strategy and the role of HRM in the strategic management process.
2. Analyse the role and practice of HRM at the strategic level.Examine the way HR strategy affects business viability and competitive advantage across the phases of the industry life cycle.

3. Assesstheoretical frameworks and principles that can help firms to manage individuals more effectively, including building a workforce & employee voice.

4. Examine HR Strategy in service, manufacturing, multidivisional & multinational settings

5. Evaluate business scenarios and propose relevant HR responses to deal with the issues involved

The student will develop their ability to analyse and interpret the financial statements of varying organisations with a particular focus on the annual reports of Public Limited Companies, gaining knowledge and understanding of how they are financed, the cost of finance, the differing capital structures, the financial objectives and the need to focus on ethics, environmental, social and good governance.

1. Describethe contents of the income statement, the statement of financial position and the cash flow statement for a limited company.
2. Analyse and interpretcorporate financial statements.
3. Calculatethe financial gearing for an organisation anddemonstrate a clear understanding of the elements contributing to the capital structure decision.
4. Appraise the financial performance, financial position and investment potential of a selected public limited company
5. Appraise the ethical, social, environmental and governance for a selected public limited company

This module will enable learners to develop skills in the area of digital creative design for business. This will include using Industry Standard Applications and templates. The skills being developed will have crossover benefits for the delivery of electronic and print media.

1. Develop techniques to create sophisticated images in a flexible fashion, with more control over the quality and impact of the final image
2. Apply the principles of desgin to projects
3. Demonstrate fundamental concepts in web design & apply these to the development of a website
4. Describe web site hosting features & types of hosting offered by companies

This module will provide students with a comprehensive knowledge of marketing planning theory to develop skills in critically evaluating, formulating and interpreting marketing policy. It focuses on the major issues associated with the effective implementation of marketing strategies and develops the critical evaluation skills of students in the application of marketing strategies to real life scenarios. There is a focus on tactical/marketing mix strategies in shaping the marketing offering.

1. Critically evaluate the competitive environment
2. Apply marketing theories and models in shaping the market offering, including product strategy andpricing strategy
3. Critically assess the role of marketing channels
4. Design and manage integrated marketing communications
5. Apply marketing theories, models and practices in real life case studies

This module, like that of the previous Semester, consolidates skills at CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and basic professional situations. In addition, the student should feel enabled to further his/her language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level B2 and those who have spent a semester/year abroad in a Francophone countrymay be working towards Level C1

2. Summarise and interpret the main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. communicate with a degree of fluency and spontaneity (higher in those who have lived in a Francophone country) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. Assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module consolidates skills at CEFR Level A2 and continues progress towards CEFR Level B1. The level of linguistic and cultural knowledge acquired will enable more confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level A2(basic user) and continue progress towards CEFR Level B1. Students who have spent a semester / year in a German-speaking environment will be encouraged towards CEFR Level B2.

2. summarise and interpret the main ideas in more complex texts on topics pertainingboth to everyday life and to professional activity,including limited technical discussion on topics relevant to the spheres of Business and Marketing.

3. communicate with a degree of fluency and spontaneity (higher in those who spent time in a German-speaking environment) which makes regular conversation with native speakers quite possible without strain for either party, and where the learner feels confident to ask for clarification or assistance.

4. produce clear, more detailed text on a relatively wide range of subjects of interest to the learner and explain viewpoints ontopical issues giving the advantages and disadvantages of various options; begin to read independently to expand linguisticknowledge on topics of personal and professional interest.

5. examine and present current topics of social and cultural interest using a range of contemporary media; compare and contrast with her/ his own society, and relay this information in the form of a class paper or oral presentation.

This module as in the previous Semester consolidates skills at CEFR B1 and in addition initiates progression towards CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. Perform confidently at CEFR Level B1 (independent user) and begin to progress towards CEFR Level B2. Students who have spent a semester / year in a Spanish-speaking environment will be encouraged to continue progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.