This module aims to develop the students creativity and visual awareness. Students will discover how practical tasks relate to contemporary design practice- Graphics, Film, Fashion and Animation. Module tasks and projects will encourage learners to think creatively, and experience a range of tools, materials and processes. Practical tasks and projects will involve theme-based investigation, design reference, observational and analytical recording.

1. Observe and record information using a variety of media
2. Explain and apply core design principles in practical activities
3. Evaluate and apply colour theory for application in image making contexts
4. Interpret sound through a variety of visual responses
5. Produce drawings and visual responses in 2 and 3 dimensions
6. Interpret themes and develop creative responses
7. Construct 3D prototypes and 3D final visual solutions
8. Reference relevant artists, designers and practitioners

This module emphasises the need for students to utilise the creative process in all areas of their practice. It requires the development of significant research, writing and presentation skills, and challenges students to constantly justify and communicate their creative decisions in a rigorous and professional manner. Students will apply the creative process to a brief that addresses a non-discipline-specific challenge. Students will be asked to communicate through frequent written and oral rationales for their decisions, and they will participate in self, peer, and mentor assessment activities. Class activities will include group work.

1. Through exercises and discussions, demonstrate each stage of the Creative Process
2. Apply a variety of visual, written, and aural source material to inform and develop creative responses
3. Generate ideas through various techniques
4. Provide a cogent rationale for the selection and use of research materials
5. Critique own work and the work of others in the form of reflective and analytical writing and presentations

This module explores key movements in the development of art, design and visual culture from the 19th & early 2oth centuries. It explores the complex factors that shaped visual culture as it embraced modernity and the radical pioneers whose innovative work would prove to be critical to this evolution. A wide variety of visual practices will be examined to provide a comprehensive insight into the creative arts as they emerged in the Modern era.

1. Distinguish and explain key movements in the history of art, design and visual culture in the 19th & early 20th centuries
2. Assess some of the complex historical, social and cultural factors that shaped the visual arts in this period
3. Develop and apply skills of analysis and critical judgement in the evaluation of pertinent visual culture exemplars
4. Participate in discussion and evaluation of module topics
5. Identify and utilise relevant research materials in response to a brief
6. Prepare cogent written assignments which meet departmental standards on academic writing

This module introduces the learner to the fundamentals of the four design and creative media programme disciplines: Animation, Fashion with Promotion, Film & Media Production, and Graphic Design & Illustration. By the end of the module, they will have engaged with all four disciplines and be able to make an informed choice as to which discipline they wish to pursue.

1. Apply a range of creative techniques across a number of disciplines.
2. Apply through theory and practice, basic techniques of the disciplines.
3. Develop abilities to evaluate and critique their own and others work.
4. Produce short projects in a variety of media.
5. Demonstrate core competencies in direct animation techniques in front of camera.
6. Demonstrate basic sewing and fashion sketchbook skills
7. Demonstrate a knowledge of digital stills and video cameras and be able to plan, shoot and edit a short film.
8. Present basic typographic design skills.

In this module the learner is introduced to the animation principles such as squash and stretch, weight and volume, timing and spacing, anticipation, paths of action and cycles using a variety of media, including digital animation processes.

1. Apply the basic principles of animation through a series of exercises.
2. Demonstrate through projects, the theoretical and practical processes in animation principles and techniques.
3. Critically analyse animation content in relation to their own and others work.
4. Produce animated sequences using a variety of technologies.
5. Apply the basic digital skills necessary for animation production.

This module aims to introduce students to scriptwriting and visual storytelling and to give students an insight of the underlying structure of film and key stages in the practice of script and story development.

1. Demonstrate the structure of screenplays and key stages of script and story development
2. Recognise cinematic conventions and film language and know how they are used to create emotional impact within animation
3. Critically analyse and appraise their own and the work of others
4. Demonstrate their storytelling abilities in class tasks and projects
5. Employ industry conventions when formatting a script and producing a storyboard
6. Use visual techniques to assist storytelling
7. Demonstrate the process of production of scripts, storyboards and animatics

This module aims to develop observational, figurative and location drawing through a wide variety of drawing processes and exercises.

1. Make observational drawings that demonstrate hand eye coordination
2. Draw the human figure from life – both still and in motion
3. Apply skills in the use of a variety of media and recording styles
4. Record gesture with immediacy
5. Make drawings that evidence perspective, form and texture

This module explores key movements in the development of art, design and visual culture from the 1940s until the present day. It assesses the impact of consumerism and popular culture on the arts as well as the challenges to Modernism that emerged at this time. The role of the media in shaping cultural expression and the expansion of the language and forms of the visual arts will also be studied. Finally, contemporary visual culture will be examined and the impact of globalisation and digital technologies will be introduced.

1. Distinguish and explain key movements in the history of art, design and visual culture in the 20th & 21st centuries
2. Critically assess some of the complex historical, social and cultural factors that shaped the visual arts in this period
3. Develop and apply skills of analysis and critical judgement in the evaluation of pertinent visual culture exemplars
4. Participate in group critique and evaluation of module topics
5. Source and collate relevant research materials in response to a brief
6. Prepare cogent written assignments, meeting departmental standards on academic writing

This module aims to introduce students to the theory and practice of sound recording, mixing and production. The delivery will comprise a blended approach of seminar, demonstration, workshop and critique. The module will culminate in the presentation by the learners of a portfolio of recordings accompanied by a thorough account.

1. Identify and differentiate the types of equipment used in the recording and mixing of sound
2. Articulate the factors that ought to be considered when recording and mixing sound
3. Experiment with differing parameters when performing a sound recording
4. Discriminate between live stereo and multi-track studio recording
5. Cooperate with team members and subjects in the execution of a multi-tract recording and mix

This module introduces learners to the theory and practice of Cinematography as established by the pioneers of filmmaking.

1. Deliniate between shots from the standard shot classification.
2. Identify the key aspects of cinematography that are essential in filmmaking
3. Critically analyse cinematography from a range of films up to 1970.
4. Discuss the key figures and developments in cinematography up to 1970
5. Employ robust cinematography practice in a short 2 minute narrative film.

This module aims to develop the students understanding of the context and historical background, as well as practical experience in music video.

1. Articulate a history and development of music video.
2. Articulate the context of music video and its multi platform delivery.
3. Evaluate the correlation between various styles of music and visuals
4. Critically analyse examples of music video.
5. Design and create a music video.

This module is designed to provide students with the fundamentals in narrative storytelling and scriptwriting conventions. With a focus on creating visual and cinematic scripts, students will analyse the structure and form of industry-standard films (both feature and short) and television shows. This will provide them with the technical knowledge necessary to write high-quality scripts of their own. Furthermore, students will be introduced to the basics of narrative storytelling, specifically linear and non-linear, so they can apply these principals to their own creative works. There will also be an examination of how these narratives can be used to create unique stories for the digital age.

1. Understand the differences between narrative, story and plot
2. Understand and describe linear and non-linear narrative structures
3. Analyse and appraise storytelling in both traditional and digital media
4. Understand and apply the basics of scriptwriting form and structure to their own scripts
5. Discuss and defend the structure and decisions made in their own creative works

This module introduces the learner to the design development process, the learner will understand how creative investigation will inspire and contribute to the design process journey from research through to the end concept. The learner will engage in self-reflection of their work and the critique of the work of others. The learner will be introduced to pattern drafting techniques and advance their sewing skills.

1. Record their theme using mixed media to explore line, shape, pattern colour and texture
2. Research work from relevant designers, artists, craftspeople to inform design development
3. Evidence a design development process for shape, form, colour and textural details for fashion
4. Appraise their work and the work of others
5. Design a conceptual fashion range
6. Draft a pattern skirt block and modify for individual design
7. Use paper and toiles to interpet body shapes and designs
8. Apply sewing skills to construct a fashion garment
9. Create a Spec and Measurements sheet

This module introduces students to the fundamentals of drawing, beginning with life drawing and leading to exploration of an individual fashion illustration style.

Alongside exploring how the form and fashion design is presented on the figure, it also demonstrates how design concepts, mood boards and fashion illustrations can best be communicated to an industry standard.

1. Undertake exercises that represent the principles of fashion drawing and illustration
2.
Create proportional observational drawings that demonstrate hand eye coordination and fashion figure illustrations

3. Produce images / patterns using mark making techniques
4. Experiment with a variety of media to develop a personal and adaptive fashion illustration style/language
5. Present mood boards and other communicative boards in a considered and consistent manner.
6. Visually present work to a professional standard.

During the module the student will apply their basic skills and develop their technical and visual skills. The student will engage in project work, developing skills in studio lighting and awareness of photographic genres.

1. Assemble work within a project brief deadline.
2. Apply a specified photographic genre to a photography brief
3. Organise and annotate project work
4. Use studio lighting set ups.

This module aims to develop the learners skills in core graphic design principles and techniques. Learners will explore and develop their understanding of a range of princples such as hierarchy, composition, grids and typography. Learner will also develop skills in communication and articulation of their design thinking and process.

1. Apply design thinking and process to create layouts for screen and print.
2. Demonstrate a range of typographic skills and techniques.
3. Communicate and explain their design ideas in oral and written form.
4. Demonstrate their understanding of theorietical and technical design principles.
5. Apply a range of design skills and processes to create solutions for print and screen.

This module focuses on experimentation with image to communicate ideas and visual solutions. Students will engage in drawing, image, narrative and conceptualisation techniques. The module encourages experimentation with a range of materials, methods and skills relating to graphic design, illustration and photography. Students will learn about concepts, visualising, visual narrative and art direction.

1. Employ the creative process to produce visual concepts and solutions
2. Analyse and appraise their own and the work of others
3. Produce creative visual outcomes in response to themes and project briefs
4. Experiment with a range of materials and techniques to produce image based outcomes
5. Develop conceptual concepts in response to a specified theme
6. Demonstrate an understanding of brand narrative
7. Apply studio based photography techniques

Learners will engage in the design thinking process and work in teams and/or as individuals to produce a user focussed documented workflow which includes the opportunity, user interviews, user persona development, user journeys, ideation, iteration and basic low-fi prototype design. The students will present the process and proposed solution on completion of the module.

1. Engage professionally in a collaborative environment
2. Demonstrate research and data-gathering capabilities by exploring opportunities, documenting user interviews, deconstructing user needs, creating personas and scenarios.
3. Construct a user focussed design thinking problem solving workflow to include the opportunity, user interviews, needs decomposition, affinity mapping, user persona development, empathy maps, journey mapping, ideation, iteration and prototype design.
4. Produce a low fidelity prototype for a product or service that demonstrates a user – centric approach in its design and development
5. Present a user focussed UX design thinking workflow that evidences all steps in the process