This module aims to introduce the learner to analysing the brand, brand values, trends and the consumer and help identify communication strategies online and offline to maximise sales.

1. Identify consumer types and behaviours, the changing nature of behaviour and implications for retail.
2. Evaluate and plan for the consumer decision making process
3. Develop strategies to link with lifestyle trends
4. Outline brand values and connect them with the consumer
5. Evaluate how brand values connects with the consumer and analyse strategies employed by other brands
6. Design content that links with brand values and pitch ideas

This module aims to introduce the learner to ideas around how to build and motivate a creative team to work effectively together. The learner will also consider ways to plan for and procure the best product mix and effectively visually merchandise for increased sales.

1. Outline core requirements of strategic management
2. Apply strategic planning to a business including basic retail metrics
3. Evaluate how emotional intelligence awareness can improve the dynamics of a business
4. Identify lifestyle trends to enhance business decisions
5. Apply creative practices to a business
6. Communicate with the consumer through creative processes
7. Explain how story telling describes the objectives of a business

This module aims to introduce the learner to analysing the brand, brand values, trends and the consumer and help identify communication strategies online and offline to maximise sales.

1. Plan an effective digital marketing strategy
2. Optimise your product listing and social media for maximum organic reach
3. Set up social media, create content and link accounts to improves sales
4. Measure analytics underpinning your online business and identify triggers to encourage increased customer following and purchases
5. Plan for influencer marketing
6. Create a brand narrative through eye-catching graphic layouts

This module introduces learners to the fundamental principles of social media photography and video. Students will learn the basic functions of DSLR cameras and the possibilities with camera phones, shooting objects of a moderate scale (maximum 100cm2).. Learners will employ video capture techniques, set up shots and use basic moving camera techniques. They will edit their photography and also edit video using a variety of cutting techniques and publish short 30 and 15sec moving image clips appropriate for social media.

1. Operate and control a camera’s settings for photography and video
2. Plan and compose a scene
3. Use effective lighting techniques
4. Use in-scene movement from a tripod to create dynamic video
5. Demonstrate an understanding of when to use wide or vertical video
6. Post-produce their imagery and export for print and screen
7. Edit and export their video for multiple media channels
8. Apply graphic design rules of composition to a social media post