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Sustainable Tourism & Event Measuring and Monitoring
Certificate
Course Details
| Course Code | SG_BSUSV_N09 |
|---|---|
| Level | 9 |
| Duration | 1 semester |
| Credits | 15 |
| Method of Delivery | Online |
| Campus Locations |
Sligo
Galway City – Dublin Road |
| Mode of Delivery | Part Time |
Course Overview
Make your mark on the world. Choose sustainable tourism and event management.
As a destination, Ireland is a world leader in terms of tourism and events. But in a changing world, we need to revisit and redefine how we deliver tourism and events, not just in Ireland, but globally. We all know why sustainability is important. With the ATU online Certificate in Sustainable Tourism and Event Management, you will learn how to embrace and embed sustainability in your tourism and event organisations and at a broader destination level.
This online programme is unique with its focus on both the tourism and event industries. These industries are at the core of who we are as people, and we are looking forward to working with learners who are passionate about tourism and events and creating unforgettable experiences.
With the increasing legislation and consumer demands for more ethical and sustainable practices, all destinations and organisations need to upskill to respond to these developments. As we work together to achieve sustainable development goals in 2030 and beyond, this programme will equip you with the skills and knowledge to become a leader in the exciting world of sustainable tourism and event management.
The online programme is designed to fit the needs of busy and aspiring leaders in tourism and event organisations. We will support those in public sector roles, or the private sector, be they individuals, organisations or destinations who are striving to be leaders in their sustainability journey. Together, we will learn about developing sustainable tourism and event experiences, minimise environmental impact, and create events that leave a positive impact.
Industry Experts, Real-world Projects, and a Global Perspective:
The programme will be delivered by faculty members who are industry leaders in sustainability, tourism and event management.
Real-world projects will allow you to apply your knowledge in a practical setting to benefit your own organisation, research interest or destination.
We will adopt a global perspective that prepares you for a career anywhere in the world.
You’ll gain expertise in:
Strategic Planning and Policy
Measuring and monitoring tourism and event impacts
Sustainable Experiential and Engagement Marketing
Irelands tourism and hospitality sector is central to the vitality of the Irish economy and accordingly, to address skills shortage issues further development of third-level courses is required. Managing, monitoring and measurement are key leadership competencies required to steer the tourism and event industries at this time of change as businesses, society and customers demand sustainable futures.
The aim of this online Certificate in Sustainable Tourism & Event Measuring and Monitoring and its associated programmes is to provide learners with the knowledge, skills, and competencies in sustainable tourism and event management to facilitate them to take on senior leadership and management positions in tourism and event management, small and medium enterprises (SMEs), and public and local authorities.
This programme will enable graduates to work as members of a team around sustainable destination management, consultancy, and innovation in the field of sustainable tourism and event management.
The suite of programmes will also provide a postgraduate qualification in sustainable tourism and event management that will contribute to lasting national and regional economies.
The program will meet the demand of the industry to measure, monitor and report on sustainable tourism indicators while transitioning to net-zero destinations.
Tourism is Irelands biggest indigenous industry and there are many and varied career opportunities, both in Ireland and internationally, at all management levels in a wide range of tourism and events-related organisations. Therefore, the learner profile for this award is expected to be those working in or towards a management/business role looking to upskill with the aim of personal development and improving the effectiveness and efficiency of their sustainable tourism and event management competencies.
In addition to industry professionals, this programme is also intended for suitable graduates progressing from the undergraduate level who wish to focus on tourism and event management. This course will allow learners to develop relevant skills and knowledge that can help unlock their potential when they proceed to the next stage of their careers.
Features and benefits of the course:
Flexible part-time study – the programme is delivered online in the evenings allowing you to fit your studies around work and other commitments. Live lectures are recorded and you can access all module material at any time from wherever you are in the world.
Tailor your learning – Learners can progress from the Postgraduate Certificate onto the Masters or enrol directly on the Masters programme from the beginning of their studies.
As an online student on the Certificate in Sustainable Tourism & Event Measuring and Monitoring (1 semester part-time) you will have a maximum of 3 hours of lectures per week plus additional time to dedicate to your own reading and projects as required.
There will be workshops and destination visits to see how the knowledge you are acquiring in class can be applied in industry.
Practical implementation of concepts that provide graduates with the knowledge and skills to identify sustainable solutions and opportunities.
Develop an understanding of the latest and most appropriate theories relevant to the domain.
Course Details
Year 1
| Semester | Module Details | Credits | Mandatory / Elective |
|---|---|---|---|
| 1 |
Leadership in Environmental Social Governance (ESG)The aim of this module is to allow students understand the importance of a sustainability leadership strategy which embeds ESG in all aspects of the value chain from processes to operations and to create a tangible plan which addresses the impacts of climate change for destination/organisational transformation which will enhance brand and societal value. Learning Outcomes 1. Critically evaluate the key aspects of environment, social, and governance (ESG). |
05 | Mandatory |
| 1 |
Sustainable Tourism and Event Measuring and MonitoringThis module will develop a critical understanding of measuring and monitoring for sustainable tourism and events management. It will advance strategic understanding and capacity to develop and apply methodologies for sustainable tourism and event management metric calculation and evaluation. Through theoretical underpinning and practical implementation, monitoring and measurement systems will be applied within a destination development and management context. Learning Outcomes 1. Critically evaluate the application of key concepts, theories, principles, models and sustainable tourism indicators for measuring and monitoring tourism and events |
05 | Mandatory |
| 1 |
Research Design & DevelopmentThis module will provide the learner with the necessary research skills to undertake a level 9 research project. Learners will critically review literature, engage with their ontological and epistemological position; the paradigms and methodologies of the research study; methods of data collection and data analysis. The learner will gain the knowledge, skills and competencies to determine the appropriateness of individual methods in given research contexts. Issues of research ethics, validity and reliability of chosen paradigms and methods will also be discussed and debated. Learners will develop research project management skills that are applicable not only to conduct a significant research project but also to their future leadership activities. A number of research methodologies and methods of data collection will be explored as part of this module allowing students to enhance their research and professional leadership capacity and capability simultaneously whilst also drawing on strands of leadership from taught modules. Learning Outcomes 1. Critically evaluate existing knowledge and its application to the student’s chosen research area. 2. Develop a critical awareness of current problems and/or new insights, generally informed by the forefront of research in their chosen area. 3. Analyse paradigms of research enquiry and explicate where chosen paradigms fit within their research area of interest. 4. Expertly discuss and propose a range of data collection and analysis tools and techniques relevant to their study. 5. Judge the importance of ethics to any research study and incorporate this within their research proposal. 6. Demonstrate a critical understanding of appropriate project management skills to ensure successful completion of level 9 research project. |
05 | Mandatory |
Recommended Study Hours per week
Taught modules will typically have 1 to 2-hours live lectures on one to two evenings per week. Students will be expected to engage in an additional 4 to 6 hours of independent learning each week for each module.
Typically, there will also be face-to-face workshops twice per semester but details of these will be highlighted at the start of the academic year.
Typically, there will also be face-to-face workshops twice per semester but details of these will be highlighted at the start of the academic year.
Examination and Assessment
On this programme, assessments have adopted an industry and applied focus that lends itself to a 100% continuous assessment strategy for all modules. There are no final exams on the programme. This approach also supports students to directly apply their learning to their organisations or destinations to solve relevant industry issues. This assessment strategy will be supported by the planned workshops/destination visits/field trips where students will see real problems that must be addressed by the sector.
On-Campus Attendance Requirement
Although the programme is fully online, in-person face-to-face workshops will be held for students. The date of these workshops will be confirmed at the start of the academic year but there will be one to two face-to-face workshops during the semester. These workshops aim to build connections, morale and cohesion between the students and for students to get to know the programme team. The content of the workshops will also provide useful practical case studies that can be used during the programme.
Progression
When you complete the Certificate in Sustainable Tourism & Event Measuring and Monitoring the learner can decide to proceed to study for the Master of Science in Sustainable Tourism & Event Management and / or a PhD at ATU.
The Certificate in Sustainable Tourism & Event Measuring and Monitoring is part of the suite of postgraduate Tourism and Event Management programmes offered by ATU. This suite of programmes consists of:
The Master of Science in Sustainable Tourism & Event Management can be completed online in 2 years part-time. Learners who have completed the two certificates/postgraduate certificate can choose to complete a dissertation or capstone project to achieve their masters qualification.
The Postgraduate Certificate in Sustainable Tourism & Event Management can be completed online over 1 academic year (2 semesters).
The Certificate in Sustainable Tourism & Event Management and the Certificate in Sustainable Tourism & Event Measuring and Monitoring can each be completed part-time online over 1 semester.
This suite of programmes allows the learner to tailor their own learning path – learners can choose to register for the MSc in Sustainable Tourism & Event Management from the start of their studies or to progress from a Certificate to Postgraduate Certificate and then onto the Masters, as suits their learning needs.
Download a prospectus
Entry Requirements
Candidates must hold a Level 8 Bachelor of Business degree with a minimum grade classification of H2.2 in tourism, event, hospitality, business, marketing, or other related business discipline.
Candidates who do not meet the H2.2 performance standard in a Level 8 award will be required to apply through ATUs Recognition of Prior and Experiential Learning (RPEL) process.
Careers
Become a leader in the future of tourism and events. Make a difference while creating unforgettable experiences.
This programme is designed to enhance a learner’s career prospects in the tourism and events management industry.
Employment opportunities are available in the private or public sector and learners may decide to pursue entrepreneurial initiatives for self-employment. Graduates in tourism and events are much sought after, and the skills developed are transferable internationally and from one aspect of the industry to another.
This requires the learner to study tourism and event management modules throughout the programme. The outcomes of the programme will provide the student with knowledge and skills for performing effectively at a high level in the sector. While the programme will be of interest to a wide and varied audience in tourism, event management and business fields, the specific career and career advancement opportunities that the award would support include at a minimum:
Sustainable Tourism Officer
Tourism Sustainability Manager
Sustainability Communications Officer
Sustainability & Climate Action Consultant
Sustainability Policy Specialist
Destination Marketing Director
Experiential Marketing Specialist
Marketing Events Manager
PR & Events Executive
Event Production Specialist
Venue Operations Manager
Green event planner
Further Information
Who Should Apply?
The learner profile for this award is expected to be those working in or towards a management/business role looking to upskill with the aim of personal development and improving the effectiveness and efficiency of their sustainable tourism and event management competencies. In addition to industry professionals, this programme is also intended for suitable graduates progressing from the undergraduate level who wish to focus on tourism and event management. This course will allow learners to develop relevant skills and knowledge that can help unlock their potential when they proceed to the next stage of their careers.
Contact Information
Admissions Office
T: 353 (0) 71 931 8511
E: admissions.sligo@atu.ie
Department
Marketing, Tourism & Sport
