Courses
Social Media Influencing
Certificate
Course Details
| Course Code | LL_ISMIF_S |
|---|---|
| Level | 7 |
| Duration | 3 semesters |
| Credits | 30 |
| Method of Delivery | Online |
| Campus Locations | Donegal – Letterkenny |
| Mode of Delivery | Part Time |
Course Overview
Turn your online presence into a powerful personal brand with the Certificate in Social Media Influencing—a programme built for the new era of professional content creators.
The Certificate in Social Media Influencing responds to the growing professionalisation of online content creation and the increasing demand for individuals who can not only produce content but also build influence in a responsible, strategic manner.
Many aspiring influencers lack foundational knowledge of platform mechanics, personal branding, audience psychology, and data‑driven decision‑making—competencies that are essential for sustainable online growth.
This three‑module course closes the gap for aspiring influencers by giving you the platform know‑how, branding insight, and data‑driven skills required by professionals working in the sector.
Through this scaffolded approach, participants acquire both the creative and analytical competencies required to develop ethical, impactful, and commercially viable online influence, positioning them to navigate the evolving digital landscape with confidence and professionalism.
Course Details
Year 1
| Semester | Module Details | Credits | Mandatory / Elective |
|---|---|---|---|
| 1 |
Digital Expertise: Mastering Social Media FoundationsThis module equips learners with the foundational skills to navigate and master various social media platforms. From identifying platform nuances to evaluating their suitability for different business types, participants will delve into effective written communication, multimedia creation, and netiquette for social media influencers. Emphasis on social media algorithms and adaptation strategies ensures influencers have a comprehensive understanding of the evolving digital ecosystem. Upon completion, learners will be well-versed in leveraging social media to build a strong online presence and effectively communicate with diverse audiences, key skills for social media influencers. Learning Outcomes 1. Analyse and explain the key components, functions, and typical uses of major social media platforms. 5. Examine and evaluate the role of social media algorithms, including the implications of algorithmic change and the need for strategic adaptation within influencer practice. |
10 | Mandatory |
| 2 |
Influence Unleashed: Brand Crafting & Online Consumer BehaviourThis module guides learners through the art of influencer's brand creation and growth, emphasising brand loyalty development through comprehensive content strategies. Learners will uncover the intricacies of effective social media marketing, S-Commerce techniques, and legal considerations when acting as a social media influencer. They will learn to assessing emerging technologies and consumer trends, while delving into the psychology of online consumer behaviour for a holistic understanding of digital influence dynamics. Learning Outcomes 1. Analyse and explain the steps involved in creating, positioning, and growing a brand within digital environments. |
10 | Mandatory |
| 3 |
Data Mastery: Social Media Influencing, Marketing & MonetisationThis module delves into diverse data analysis methods for digital marketing and performance measurement, crucial aspects of social media influencing. Learners will explore the invaluable role of data-driven decision-making, understanding the methods of monetising social media influencing, and appraise the importance of adaptability and flexibility in this realm. Learners will complete the module by designing and presenting a comprehensive digital social media influencers campaign, putting newfound knowledge into practical application. Learning Outcomes 1. Critically assess a range of data analysis methods used in digital marketing, analytics, and performance measurement within social media influencing. |
10 | Mandatory |
Recommended Study Hours per week
Examination and Assessment
Progression
On successful completion of this programme students can apply for progression to further study in digital media, marketing or communications at Levels 7, 8 and 9, subject to individual course entry requirements, strengthening their professional pathways.
Download a prospectus
Entry Requirements
Applications are welcome from candidates who have successfully acquired qualifications or experiential learning (under RPL) equivalent to 120 ECTS level-6 credits.
Candidates who wish to apply to this programme should apply directly to the university, providing documentation relating to results and programme content. These are assessed, and if appropriate and places are available, applicants will be offered a place on the course.
English Language Requirements
Non-EU applicants who are not English speakers must have a minimum score of 5.5 (with a minimum of 5.5 in each component) in the International English Language Testing System (IELTS) or equivalent. All results must have been achieved within 2 years of application to ATU.
EU applicants who are not English speakers are recommended to have a minimum score of 5.5 (with a minimum of 5.5 in each component) in the International English Language Testing System (IELTS) or equivalent.
Recognition of Prior Learning
In accordance with its policies ATU is committed to the principles of transparency, equity and fairness in recognition of prior learning (RPL) and to the principle of valuing all learning regardless of the mode or place of its acquisition. Recognition of Prior Learning may be used to:
i. gain access to a programme subject to available places.
ii. gain credits and exemptions from programme modules after admission.
Careers
Graduates of the proposed Certificate in Social Media Influencing will enter an Irish labour market where demand for digital-marketing and social-media expertise is both substantial and accelerating.
The programme’s applied focus also supports graduates seeking self-employment opportunities, such as freelance content creation, social-media management for local businesses, digital-branding consultancy or influencer partnership management.
Further Information
Who Should Apply?
This programme will appeal to a wide audience including:
Businesses that want to use social media to market their products, services, or values.
Non-profit organisations, charities, or social enterprises that want to raise funds, awareness, or support for their causes.
Individuals who are interested in learning how to use social media platforms effectively to promote themselves and those that are aspiring influencers.
Contact Information
E: computing.donegal@atu.ie