The student will develop a knowledge and understanding of the financial management methods for analysing the financial position of a business, accessing appropriate sources of finance and appraising capital investment opportunities.

1. Describe the role of the financial manager in an organisation in meeting the needs ofall stakeholders.

2. Calculate accounting ratios and prepare a report analysing the financial position and performance of an organisation.

3. Identify and apply a range of investment appraisal techniques and interpret the results.
4. Discuss the importance of, and prepare calculations in relation to working capital management.
5. Identify and appraise the principle sources of finance available to a business.

This subject aims to introduce the concept of Entrepreneurship to the Student and take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up.

1. Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.
2. Identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.
3. Explore creativity from a startup business perspective, explorethe tools used to generate ideas for a potential business and the stages involved in writing a feasibilty study and a business plan

4. Identify the advantages and disadvantages of different legal structures available to start-ups and the stages of growth a new business may go through

5. Write a marketing plan for a proposed enterprise and identify the types and sources of assistance available to startups

This module aims to introduce the non HR student to key people management processes and practices in organisations. It will provide them with the knowledge required to effectively lead teams and manage people in the workplace.

1. Discussthe central role of the professsional manager in leading teamsat work.

2. Evaluate and recommend appropriaterecruitment and selection methods for your sector.

3. Investigate and recommend appropriate employee performance management and appraisal processes for your sector.

4. Discuss grievance and disciplinary procedures and how to effectively use these procedures in managing people in the workplace.

5. Demonstrate an understanding of the importance of equality, diversity and inclusion in effective team leadership

This module is designed to provide the students with the key concepts and issues of importance in assessing and managing the impacts of tourism. It aims to develop the student's capacities to assess the impacts of tourism and provide students with the key concepts and philosophies of sustainable tourism as a tool to manage these impacts. It explains the foundations of sustainable tourism internationally and in Ireland. It develops a critical awareness of economies, marketing, certification and management of sustainable tourism.

1. Examine the economic impacts of tourism
2. Examine the environmental impacts of tourism
3. Examine the social impacts of tourism
4. Discuss strategies to manage the impacts of tourism

This module aims at providing a theoretical and practical understanding of marketing communications, particularly in relation to creative strategy, planning and execution. Students will have a comprehensive knowledge of all marketing communications and branding strategies relevant to the tourism industry. It will focus on online and digital marketing communications tools and techniques that are increasingly evident within the tourism and related industry sectors.

1. Explainhow traditional and online promotionalactivities can be integrated in effective marketing communications.

2. Identify and critiquethe new media trends influencing tourism promotions, with particular emphasis on online marketing communications.

3. Demonstrate how the role of advertising, corporate image and brand management can be used as part of an organisation’s marketing strategy.

4. Evaluate the role and valueof PR and sponsorship, sales promotion, direct response marketing and trade shows to the promotional activities of organisations operating within the tourism and travel industries.

Effective preparation & planning are critical to a successful event.

This module examines the idea generation/development/ implementation & evaluation of the process needed when planning an event .

It is hoped that at the completion of the module the student will have an appreciation of all aspects of planning an event while implementing all legal requirements in Ireland.

1. Examine various feasibility methodologies for sucessful event preparation

2. Discuss all the aspects of the planning process

3. Describe the implementation process & contingency plans

4. Interpret the evaluation process andthe event post analysis

This module addresses the area of research methodology and its application to business. The module considers the most common forms of research methods and analysis techniques used in Business & Social Sciences. The purpose of the module is to ensure learners are familiar with appropriate research theory and techniques. It will enable learners to conduct independent research into an area of academic interest relevant to business.

1. Understand the role of research in business

2. Comprehend the concepts of research philosophy and research design
3. Conducta literature review
4. Differentiate between quantitative and qualitative research techniques
5. Evaluatedata collection and analysis techniques.

This subject will demonstrate critical appreciation of event planning and management practically being able to apply this within the industry setting.

The students taking this module get an opportunity to showcase their event management skills and gain credit for practically delivering an event over the duration of the semester.

1. Demonstrate an awareness of applying event management in real life situationsand develop a critical appreciation of applying event design and planning

2. Display practical knowledge of systems and processes of event management and monitoring
3. Interpret key concepts and applications of successful marketing while being able to analyse, interpret, monitor and recommend practical actions for the successful financial management of events

4. Assess innovations, trends and future development associated with practical event management

Tourism destinations increasingly recognise the need to manage the impacts of tourism on both the natural environment and host community .To compete effectively, destinations must also deliver exceptional experiences and excellent value to visitors. Destination management incorporates a strategic and sustainable model of tourism development, to ensure the viability and integrity of individual tourism destinations now and in the future.

1. Comprehend concept of destination management and role of DMO’s in developing strategic approach to destination development.

2. Evaluatethe significance of stakeholders and need for a consensus approach to tourism destination management.

3. Examine the concept of resilience and the need for tourism crisis / disaster management in managing a destination.

4. Identify the principles of Tourist Area Life-Cycle model (TALC) and evaluate its role in positioning / repositioning and branding tourism destinations.

This subject aims to provide the student with broader skills and knowledge of the working environment for a minimum of 12 weeks. Furthermore, it will allow the learner an opportunity to apply theoretical tourism and event management knowledge to practical situations and to enhance the student's knowledge and awareness of the working environment to allow students of the Institute to acquire professional experience in the Tourism and Event Management industry early in their careers.

1. Plan and prepare for the placement and actively participate in recruitment and interview practices.

2. Relate relevant theory to a work environment and develop a business report on the host company and a designated topic relating to the host companys activities.

3. work co-operatively with people from different backgrounds/cultures thus promoting the value of team work in an organisation
4. Apply knowledge of child protection issues pertinent to the work environment.
5. Operate professionally and constructively within a multidisciplinary team environment within allocated responsibility demonstrating competence, leadership and autonomy.

This module is available for 30 ECTS credits of a semester abroad of learning where the student is required to attend modules of academic study in a relevant host/partner College/University/Institute. A learning agreement is used to identify a variety of modules and group of educational components offered by the Erasmus partner, preferably in cognate fields to match their existing programme. All teaching and assessment will be carried out in and by the host College/University/Institute.

1. Have developed intellectual flexibility through approaching their academic discipline from another perspective.

2. Have an increased awareness of, and sensitivity to other cultural customs, normsandpracticesin the host country/institute.

3. Use the experience of differenteducation culture and exposure to new teaching and learning methods to prepare them better for employment or further studyand be able to outline the benefits of same.

4. Utilise a range of personal development qualities and skillsincluding cross-cultural communicationand problem-solving skills in a range of familiar and unfamiliar situations.

5. Have developed a range of self-management and life-long learning skills including time management, adaptability, confidence, independence and enterprise.

This module will explore the management of the macroeconomy and how policy decisions can be made to achieve desirable economic goals. A review of introductory macroeconomic theory and the principles of economics will give the student an understanding of the context in which the policy issues arise. Students will develop an understanding of national and international macroeconomic issues and how they are managed and/or mismanaged.

1. Discuss the principles of economics and connect their relevance to macroeconomic policy.

2. Classify economies according to their type of economic systems and construct an argument as to what type of economic system is most socially and economically desirable.

3. Measure and analyse economic growth anddecline cycles and determine the causes of booms and recessions.

4. Evaluate the benefits of international trade and analyse the effect of protectionism on the international trading system.

5. Interpret fiscal policy and examine the effect that taxation and government expenditure have on the public finances.

The objective will be to provide an introductory, comprehensive, well-structured and cutting-edge treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sector. The aim will be to enable the learner to derive maximum value from the teaching and learning of organisational business strategy through the development of theoretical concepts and analytical frameworks.

1. Appreciate the significance of the key concepts associated with strategy and strategic intent within the modern organisation

2. Differentiate between the various frameworks required to gain an understanding of the external environment and non-market aspects of the environment

3. Demonstrate how analytical models are used to evaluate an organisation’s resources, capabilities and core competences

4. Critically analyse the importance of governance, social responsibility and good corporate citizenship in the modern business organisation

5. Read referred to online material with a strategic emphasis from academic journals and magazines

This module aims to introduce students to the key ideas, concepts and issues of importance to the tourism industry in relation to globalisation. It will develop their capacities to think and act strategically with a focus on problem solving and decision making within the industry to maximise the positive impacts of globalisation with the tourism industry while mitigating the negative associate impacts of tourism.

1. Explain the connection between globalisation theory and tourism enterprises and the implications of this in relation to the concept and dynamics of the North-South’ debate.
2. Analyse the strategic role and practice of government involvement on tourism, planning policy and funding in relation to issuess associated with globalisation of tourism
3. Analyse the role and practice of governments involvement in Events planning, policy and funding in relation to issues associated with globalisation of events.

4. Formulate and defend their personal perspective on currentglobal issues within tourism.

The aim of this module is to support each student to plan, manage and complete a research proposal, and literature review on a selected topic. This module is to support each student to complete a research output on a selected topic. The module consists of ongoing individual support provided by the lecturer. Students will produce an independent research proposal, research plan, outline research method, sampling framework and literature review involving the application of skills and knowledge over the whole programme. This research project is seen as an opportunity to consolidate the studies and learning achieved to date on the overall programme. Some minor preparation for this subject will be undertaken during the module on Business Tourism Research Methods. The Student will research and develop a theoretical framework to support their research. The topic selected, should be refined and written up as research proposal after approval from the research team/supervisor and dept. ethics committee the proposal will be written into the introduction chapter. The literature review will then be fully investigated and completed within this module.

The module consists of ongoing individual and group tutorial support. Each student will also be supported to plan, manage and develop a proposal/introduction chapter for her/his work and be expected to write up a completed literature review on the completion of this module. Each individual student will complete the piece of work and must attend and present at peer reviewed workshops if necessary. Students are expected to show critical thinking, understanding of how knowledge is generated and used, follow ethical guidelines and be able to work independently.

1. Review current literature in chosen topic area in order to construct a relevant research question showing an awareness of current tourism and events management

2. Critically identify, evaluate and synthesise research related theoretical frameworks and existent literatures

3. Write a research proposal incorporating ethics approval related to their chosen research topic and refine this into the introduction chapter of the research project

4. Coordinate, plan and manage their research project incorporating a proposal with research plan, methods, sampling framework and ethis approval

Customer experience management is a key management objective. Because customers interact with firms through myriad touch points in multiple channels and media, and customer experiences are more social in nature the result is more complex journeys. Change is required to build inter-connected processes that integrate the organisation, the brand and the customer. Customers want simple solutions to their problems as well as optimised and personalised experiences. Greater customer engagement with organisations requires a shift in thinking and practices towards customer experience management and co-creation. This requires the building of new management processes and organisational capabilities in order to deliver exemplary experiences. This module builds on the marketing information students would have obtained in previous years to allow an holistic approach to creating positive customer experiences in all organisations.

1. Evaluate the core concepts of customer-centricity and customer experience management.

2. Apply mapping tools to customers journeys andidentifykey touch points as part of the Customer Experience Framework.

3. Ensure that all customer experience processes are inter-connected from the website to customer engagement with the organisation.

4. Evaluate the role of staff in Customer Experience Management.

5. Create a Customer Experience Management Strategy for an organisation incorporating best practice while conidering the future role of technology in CX and articulating how investment can benefit an orgnaisation’s profit and growth.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in German at CEFR Level A2 (basic user) while progressing to B1 level. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to German-speaking societies. It also develops the student's individual capacity to carry out independent research in German.

1. consolidate progress at CEFR Level A2. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to progresstowards CEFR Level B1.

2. communicate and interpret themain ideas of clear standard information covering anincreased range of subjects regularly encountered in education, employment, social situations and travel.

3. Express correct responses with increasing fluency and some spontaneity in a broad range of everyday situations likely to arise while travelling or living in a German speaking area.

4. Summarise material, and independently compose connected text on topics relevant to everyday personal and professional life, and to social and leisure activities, while beginning to include experiences,events, dreams, hopes and ambitions, and briefly giving reasons and explanations for opinions and plans.

5. independently use a range of contemporary media resources to explore and evaluate information on German cultures and societies, and to relay this information in the form of a class paper or oral presentation.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate in French at CEFR Level B2. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Francophone societies. It also develops the student's individual capacity to carry out independent research in French.

1. consolidate progress toCEFR Level B2 and those who have spent a semester/year abroad in the country where the target language is spoken may be working towards Level C1

2. communicate and interpretthe main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. manage communication witha degree of fluency and spontaneity (higher in those who have lived in a country in which Frenchis spoken) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in Spanish at CEFR Level B1 (independent user). The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Spanish-speaking societies.

1. Perform with increased confidence at CEFR Level B1. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to initiate progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.

Building on the material from Macroeconomics 1 for Bachelor of Business L8, the student will explore the macroeconomic challenges that economies face and learn how best these challenges can be overcome. The student will use the theoretical framework to apply economic theory to modern economies with which they are familiar.

1. Discuss the causes, consequences and potential solutions to inflation.
2. Analysethe labour market and the challenge unemployment poses for the macro-economy.

3. Analyse monetary policy and demonstrate an understanding on how interest rates are determined.
4. Apply, through the use of case study analysis, a knowledge of macroeconomic challenges posed for individuals, governments and society.
5. Discuss the concept of sustainability and socially responsible economic policies.

The primary aim will be to build upon the business strategy 1 module and further develop the learner's appreciation of strategic thinking and application. The objective will be to place the learner at the vanguard of strategic thought that shapes the behaviour of the modern organisation. This module will provide a detailed, comprehensive and in-depth treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sectors. Such an approach enables the learner to derive maximum value from the teaching and learning of business strategy through the provision of concepts and analytical frameworks. This pedagogical process will encourage the development of critical appraisal skills as the learner develops an integrated view of the organisation and the operating environment.

It will explore how organisations add value to their assets through the effective implementation of plans and investigate the shifting economic fortunes of global organisations after an extremely challenging period, the rapid adoption of subjects like environmental sustainability, data analytics, technology, emerging media platforms and the increasing power of particular economies in the developed world.

1. Provide comprehensive coverage of the directional growth strategies including organic development, mergers and acquisitions and strategic alliances

2. Explore evaluative, control and implementation approaches in the main areas of strategic management and the decision-making process and how they assist organisations add value to their assets through the development of effective strategy

3. Appreciate the significance of core areas like corporate governance, ethical behaviour, social responsibility and green sustainability

4. Investigate both rational and creative approaches to maintaining an entrepreneurial and innovative culture through the development of effective programmes

5. Understand referred to online material with a strategic emphasis from academic journals and magazines

This module aims to introduce students to the key ideas, concepts and issues of strategic importance to the tourism industry and to develop their capacities to think and act strategically with a focus on problem solving and decision making within the industry to maximize the positive impacts while mitigating the negative impact of tourism.

1. Develop sustainable tourism and events strategies form relevant theoretical concepts, planning models and technological advances which will minimise negative impacts while mitigating positive impacts

2. Evaluate varying perspectives of the tourism environment and generate relevant tourism strategic reports, presentations and assessment criteria.
3. Evaluate the use of technology and sustainable tourism indicators in monitoring destinations and events

4. Formulate and defend their personal perspective on current strategic issues within tourism.

The aim of this module is to support each student to complete a research project on a selected topic. This research project is seen as an opportunity to consolidate the studies and learning achieved to date on the overall programme. Preparation for this subject will be undertaken during the module on Tourism Research Methods and Research Project 1. The topic selected, should be refined and written up as an annotated bibliography within the research proposal/introduction chapter and literature review chapter during Project 1. This will be fully investigated and in this module. The module consists of ongoing individual and group tutorial support. Each student will also be supported to develop an oral presentation on her/his work and be expected to present the research project to the research supervisors. Each individual student will complete the piece of work demonstration research methodology, analysis with conclusion and recommendations and must attend and present at peer reviewed workshops if requested.

1. Appraise and justify the use of the chosen research methodology previously outlined in research plan

2. Carry out a piece of focussed research incorporating thedesign of a data collection tool (e.g. questionnaire incorporating quantitative and qualitative research questions) analysis and discussion of resultson the basis of completed research proposal

3. Work with a research project adviser to complete research project in accordance with research plan

4. Presentation of research report to research project committee

This module will equip learners with the skills required to build a professional Digital and Social Media Marketing plan. It evaluates the steps in developing the plan from situation analysis, objective setting, strategy, and tactic implementation, through to evaluation and control measures. It examines the ever-evolving role of digital and social media in consumer behaviour. The module exposes students to contemporary software and applications used to aid automation of the process while also addressing up to legal and ethics issues in digital marketing.

1. Evaluate the steps involved in developing a digital marketing campaign

2. Identify the various applications and tools that are available to aid the automation and project management of digital marketing campaigns

3. Examine digital consumer behaviour

4. Critique digital marketing evaluation

5. Appraise legal and ethical considerations in the development digital marketing campaigns

This module, like that of the previous Semester, consolidates skills at CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and basic professional situations. In addition, the student should feel enabled to further his/her language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level B2 and those who have spent a semester/year abroad in a Francophone countrymay be working towards Level C1

2. Summarise and interpret the main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. communicate with a degree of fluency and spontaneity (higher in those who have lived in a Francophone country) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. Assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module consolidates skills at CEFR Level A2 and continues progress towards CEFR Level B1. The level of linguistic and cultural knowledge acquired will enable more confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level A2(basic user) and continue progress towards CEFR Level B1. Students who have spent a semester / year in a German-speaking environment will be encouraged towards CEFR Level B2.

2. summarise and interpret the main ideas in more complex texts on topics pertainingboth to everyday life and to professional activity,including limited technical discussion on topics relevant to the spheres of Business and Marketing.

3. communicate with a degree of fluency and spontaneity (higher in those who spent time in a German-speaking environment) which makes regular conversation with native speakers quite possible without strain for either party, and where the learner feels confident to ask for clarification or assistance.

4. produce clear, more detailed text on a relatively wide range of subjects of interest to the learner and explain viewpoints ontopical issues giving the advantages and disadvantages of various options; begin to read independently to expand linguisticknowledge on topics of personal and professional interest.

5. examine and present current topics of social and cultural interest using a range of contemporary media; compare and contrast with her/ his own society, and relay this information in the form of a class paper or oral presentation.

This module as in the previous Semester consolidates skills at CEFR B1 and in addition initiates progression towards CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. Perform confidently at CEFR Level B1 (independent user) and begin to progress towards CEFR Level B2. Students who have spent a semester / year in a Spanish-speaking environment will be encouraged to continue progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.