Marketing with Online Technologies

Bachelor of Business (Honours)

Course Details

CAO Code	AU302
Level	8
Duration	3 Years
CAO Points	300 (2025)
Method of Delivery	On-campus
Campus Locations	Donegal – Letterkenny
Mode of Delivery	Full Time
Work placement	Yes

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Course Overview

This degree in marketing gives learners the relevant skills needed for a career in marketing.

Over three years students gain skills and experience in areas such content creation, digital marketing technologies, social media, website performance, marketing research, consumer behaviour, analytics and branding.

Every business needs a marketer and marketing graduates are in high demand both in Ireland across the world. This marketing degree gives graduates the option to stay close to home or travel abroad after graduation.

Year 1

First year is focused on core business and marketing modules. Learners work on real-life social media marketing campaigns and hear from guest speakers in many of their modules.

Year 2

Second year learners develop their marketing skills. Learners can gain professional marketing accreditations from Google, LinkedIn and HubSpot, which look great on their LinkedIn profile and CV when applying for jobs.
Learners also have the option to go on work placement for one year after year 2 (minimum average grade of 50% is required). Work placement gives learners an opportunity to gain valuable practical marketing experience.

Year 3

In final year learners will work on many projects for real-life organisations, coming up with innovative and creative solutions to organisational issues and challenges.

Why Choose This Programme?

Industry-Relevant Curriculum: Modules that blend business knowledge with cutting-edge marketing strategies including Social Media Marketing, Digital Marketing, and User Experience Design Thinking.
Practical Modules: A hands-on programme which giving graduates the knowledge and skills to identify new marketing opportunities and lead on innovative solutions.
Marketing Campaign Management: Learners are taught how to plan, develop and manage marketing technologies and content that enhances the marketing of a brand.
Emerging Technology: Explore how digital technology innovations (e.g. Internet of Things, Immersive Technology, Chatbots and Artificial Intelligence) can be used to promote and market an organisation.
Professional Certifications: Learners can enhance their employability with certifications from platforms like HubSpot Academy, Google SkillShop, and LinkedIn Learning.
Strategic Skill Development: Develop a strategic mindset through modules like Strategic Management and Applied Marketing Management, preparing you to drive marketing growth and innovation for brands.
Practical Experience: Optional one-year work placement after completing Year 2 (with a minimum GPA of 50%) resulting in invaluable hands-on experience, applying learning in real-world marketing environments.

Progression

Graduates may progress to a variety of postgraduate programmes such as MSc in Marketing or other similar Level 9 or Level 10 programmes across ATU and other universities.

Graduates may also apply to undertake a Professional Master of Education (PME) to become a secondary school teacher of business.

Download a prospectus

Undergraduate Prospectus

Entry Requirements

Leaving Certificate Entry Requirement	6 subjects at O6/H7 which must include: – 2 subjects at H5 – English or Irish at O6/H7 – Maths at O6/H7 or Foundation Maths at F2
QQI/FET Major Award Required	Any
Additional QQI/FET/ Requirements	Three Distinctions
GCE/ A-level/ GCSE Entry Requirement	6 distinct recognised GCSE/A-level subjects which must include: 2 A-levels at Grade C and 4 other subjects at GCSE-level Grade C which must include: – English or Irish – and Maths

Advanced Entry

Applications are welcome for entry to stage 2 of a programme at ATU, following completion of a cognate QQI FET Level 6 Major award.

Transfers into years two, three or four are also welcome from those who have completed learning in a cognate area in another Higher-Level Institute (HEI).

Applications will open in early 2026.

Advanced Entry and Transfer Applicants

I recently completed Marketing with Online Technology at ATU Donegal. I found the course valuable and interesting. I particularly enjoyed the modules which touched on social media, SEO and content creation. These modules as well as foundations in Management, Accounting and Economics have given me useful skills which I will be sure to use in my future career. The course also included a wide range of projects that explored local Donegal businesses websites, social media, and brands, which I really enjoyed, as it gave a practical perspective to the theories we learned. If you’re considering this course, and have any interest in digital marketing, it’s definitely worth looking into.
Patrick Patton

What I liked most about the BBus Hons in Marketing with Online Technology was that it didn’t limit me to just one path. It gave me a strong foundation in both business and marketing skills, but it also helped me see how those skills could be applied in teaching. Marketing is such a valuable subject to bring into the classroom. It makes business feel real and relevant for students. Drawing on what I learned in areas like branding, advertising, and social media helps capture their interest and encourages critical thinking. It’s a great course for anyone looking to pursue a traditional marketing career or, in my case, using marketing to teach Business in a practical and engaging way”

Lisa Gallagher

Fees

Total Fees EU: €3,000

This annual student contribution charge is subject to change by Government. Additional tuition fees may apply. Students can make a grant application online to Student Universal Support Ireland (SUSI). Click on the link below for more information on fees, grants and scholarships.

Total Fees Non-EU: €12,000

Fees shown are per annum.

Further information on fees

Professional Accreditation

This course prepares students for the Marketing Institute of Ireland’s Qualified Marketer Exam. As part of their programme students will complete a number of Certificates with Hubspot Academy, Google Skillshop and Google Digital Garage.

Careers

Graduates of this marketing degree are prepared to work in various marketing roles, with key skills and experiences on their CV, making them highly employable. Potential Employers Employers are looking for graduates across a range of industries, including:

Tech companies
Retail and e-commerce
Tourism and hospitality
Healthcare and pharma
Public sector and Non-Profit
Marketing and PR agencies
Multinationals
Small and medium-sized enterprise
Start-up businesses

Career Opportunities for Graduates

Digital Marketing Executive
What you’ll do: Develop and manage campaigns across digital platforms like Google, Instagram and LinkedIn. Use data to enhance campaigns, develop digital plans and plan your digital marketing budgets.

Where you can work: Marketing agencies, tech companies, e-commerce businesses, start-ups.
Social Media Manager
What you’ll do: Create, implement and manage social media plans. Engage audiences, manage social communities, run social ads, and monitor social trends using tools such as Meta Business Suite and Hootsuite.
Where you can work: Fashion, food, media, tourism, and non-profit organisations.
Content Creator
What you’ll do: Plan and produce written, video, or graphics for current and prospective customers. Manage blogs, email newsletters, influencers and web content using tools such as Canva, WordPress, HubSpot and Mailchimp.
Where you can work: Build your own brand or work for others.
Website Optimisation Manager
What you’ll do: Optimise websites and content to rank higher in search engines. Use Google Ads to place and manage search engine advertising. Perform keyword research and use data to enhance your website using tools such as Google Analytics and SEMrush.
Where you can work: E-commerce brands, B2B service providers, media companies.
E-Commerce Manager
What you’ll do: Oversee online sales channels, optimise customer journeys, handle digital merchandising, manage online product listings, and use tools like Shopify or WooCommerce.
Where you can work: E-commerce brands.
Marketing Analyst
What you’ll do: Analyse marketing performance data, track KPIs, create dashboards and give strategic insights to marketing teams using Google Analytics, SPSS, Excel, Power BI.
Where you can work: Tech companies, finance, Fast Moving Consumer Goods (FMCGs).
Brand Marketing Manager
What you’ll do: Manage product positioning, develop campaigns, oversee launches and monitor customer perceptions.
Where you can work: E-commerce brands: FMCG, retail, technology, pharma.
Customer Relationship Management (CRM) & Email Marketing Specialist
What you’ll do: Manage customer databases, create automated emails, and personalise communications to enhance engagement and retention using Salesforce, HubSpot and Mailchimp.
Where you can work: E-commerce, consulting, tech companies, retail, FMCG.

This programme has also been designed in compliance with the Teaching Council’s curricular teaching subject requirements of Business. Graduates can apply to complete a Professional Master of Education (PME) to become a secondary school teacher of Business.

Learners may also sit an exam to become listed on the Qualified Marketer Register of the Marketing Institute of Ireland (MII). As part of their programme learners can obtain certificates with HubSpot Academy, Google and LinkedIn.

Further Information

Contact Information

Department of Business Studies
Patricia Doherty
Head of Department
T: +353 (0)74 9186202
E: patricia.doherty@atu.ie

Student Story

“I wasn’t sure what career I wanted, but Marketing offered a great mix of creative and data-driven paths. The wide range of job opportunities really appealed to me”