The module will equip the learner with the practical skills to research, plan, create and publish both digital content and digital/social advertisements using popular PC and mobile applications. The learner will examine a number of popular social and digital platforms in order to evaluate which are best suited to the diverse audiences of today. The learner will also look at how digital marketing is encompassed within marketing and its role in achieving marketing objectives based on solid marketing planning and practices.

1. Differentiate between the various Digital Marketing techniques including SEM/SEO, E-mail marketing, Social Media Marketing, Mobile and Analytics.

2. Identify best practice for Digital/Social Media Marketing highlighting potential legal/moral issues.

3. Appreciate how the basic marketing principles are applied in a digital context and how to best apply these through digital marketing planning.

4. Produce basic digital media content which can be incorporated into a company’s marketing campaign including graphics, video and podcasts.

The aim of this module is to introduce students to the principles and techniques of management accounting including their application in business situations.

1. Explain the nature of cost and management accounting and differentiate from financial accounting

2. Identify and quantify material and labour resources consumed in production

3. Evaluatethe cost of producing aproduct or providing a service using absorption costing principles

4. Communicate information individually or in teams using written, visual and numerical forms

This module introduces the student to the basic concepts of microeconomics and aims to provide them with the ability to understand the behaviour or firms and markets.

1. Understand how markets work and demonstrate using graphical analysis, how prices and output adjust to reflect changing market conditions.

2. Define, describe and calculate elasticity of demand and supply.

3.

Identify the factors of production and their associated costs and determine profit maximising output level.

4. Understand economies of scale and their importance to production and profitability.

5.

Identify different market structures and give examples under each heading.

The objective of this module is to give the student a broad overview of the structure of the Irish legal system and how it operates. An introduction will also be given to the European legal system. The student will be provided with an understanding of the basic principles of contract law and tort law which are essential in the commercial environment. It is intended that this module will create an awareness of where legal expertise may need to be sought.

1. Trace the development of the Irish legal system, identifying the sources of law and their relative positions of authority within that system;

2. Explore the composition and jurisdiction of the Irish court systemincluding judicial independence and the significance ofprecedent;

3. Apply the fundamental principles of contract law and tort law to facilitate informed decisions in the commercial environment;
4. Recognise key factors which will influence decision making within a complex legal environment;
5. Demonstrate the ability to cooperate and work effectively with peers.

This module aims to develop an awareness and knowledge of the core functions of management in a dynamic global business environment. Learners will apply management theories and concepts to current business situations in Ireland and internationally. Contemporary business management issues will be explored using practical examples, case studies and lectures. There will be an emphasis on sustainable practice in the context of business management.

1. Demonstrate a knowledgeof operations management activities,practices and techniques.

2. Demonstrate a knowledge the role and activities of the Finance function including financial analysis techniques.

3. Demonstrate knowledgeof the Human Resource and Marketingroles in a businessand theiractivities and techniques.

4. Describe the skills required to co-ordinate the key functional areas in achieving competitive advantage for the business.

5. Apply knowledge of sustainable practice in business management.

This subject aims to provide students with the skills required to carry out market research. They will learn how to plan the research, prepare a research proposal, execute the desk research and primary research and present a final report. The students will then present their findings to the group. It also aims to give the student an appreciation of the importance of building and maintaining effective customer care.

1. The student will recognise the key role market research plays in enterprise formation and development in Ireland.

2. The student will be aware of the various sources of secondary informationavailable to Irish business.
3. The student will be able to plan a market research study, carry out various methods of primary research, analyse research undertaken, write a report based on the research undertaken and make an oral presentation of their findings.

4. The student will be able to recognise the importance of effective customer care and be familiar with customer care strategies and service quality initiatives.

Europe presents a complex but an always increasing opportunity network for business activity. In this module students will acquire the skill to do a PESTEL/ PESTELE analysis to analyse a business and the European environment in which it operates. They will learn about the relationship between business and the political institutions, policies and regulations of the European Union and the challenges of the post BREXIT business environment. There is a practical Business Simulation to bind theory and practice. Current issues will feature prominently to encourage engagement with present day problems.

1. Identify the key stepping stones in the creation, development and challenges of the European Union integration process and impact onIreland and Irish business, 1973 – 2021

2. Describe the key EU Institutional players which set the rules and agenda of the European Business Environment

3. Use the PESTLE framework to analyse a business and its trading environment in Europe

4. Simulateapolicy and decision-making negotiation on a business topicthrough a Business Simulation ( European/EU) meeting

5. Source and interpret information relevant to the syllabus content

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level A2. The module will foster increasing independence in the use of the language in authentic everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of German culture and society will develop in tandem with the student's developing language skills. Contemporary media, written text, video clips and film will be used.

1. initiate progress towards CEFR Level A2.

2. Identify and interpret correctly without assistance frequently used expressions related to immediate familiar situations: family, education, interests etc

3. role-playusingelementary languagemost situations likely to arise whilst travelling in an area where the language is spoken

4. compose with guidance simple written text on topics which are familiar or of personal interest

5. demonstrateincreased cultural insight into German societies by engaging with contemporary media platforms.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level B1. The module will foster increasing independence in the use of the language in authentic, everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of French culture and society will develop in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used.

1. performat CEFR Level A2 and progress towards Level B1.

2. with appropriate assistance identify and interpret the main points of clear standard input on familiar matters regularly encountered in work, college, leisure, etc..

3. Role-play, with adequate preparation, aspects of his/her background, immediate environment and matters in areas of immediate need; deal with principal situations likely to arise whilst travelling in an area where the language is spoken.

4. compose simple connected text on topics which are familiar or of personal interest and implement a level of grammatical accuracy appropriate to the level.

5. demonstrate increased awareness of Francophonecultural life through completion of a project, presentation, video blog or podcast.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level A2. The module will foster increasing independence in the use of the language in authentic everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of Spanish culture and society will develop in tandem with the student's developing language skills. Contemporary media, written text, video clips and film will be used.

1. Initiate progress towards CEFR Level A2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can reasonably fluently sustain a straightforward description of one of a variety of subjects within his/her field of interest, presenting it as a linear sequence of points.

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow a TV commercial or a trailer for or scene from a film, understanding what the actors are talking about, provided that the images are a great help in understanding and the delivery is clear and relatively slow.

The purpose of this module is to build on students knowledge to the principles and techniques of management accounting including their application in business situations. The focus will be in areas of planning and decision-making.

1. Compare and contrast product unit costs from traditional absorption costing versus Activity Based Costing (ABC)

2. Identify the procedures involvedin the preparation of functional and cash budgets

3. Appreciateappropriate techniques of cost and management accounting to short-term decision-making situations

4. Communicate information individually or in teams using written, visual and numerical forms

The aim of this module is to provide the learner with the advanced technology skills required to work in a business environment. Practically, the student will learn how to construct a problem-based spreadsheet and create an informational website. The student will acquire an understanding of the theoretical aspects of the business environment.

1. Implement a complex spreadsheet from a text-based scenario.

2. Produce a web site that incorporates various forms of media.

3. Acquire a knowledge of the theoretical aspects of the business environment.

This module should provide students with an introductory understanding of macroeconomy. It will help the student to discuss the main macroeconomic challenges that exist.

1. Examine the main macroeconomic indicators such as GDP, unemployment and inflation.

2. Define Fiscal and Monetary Policy and explain the effects of both on national income.

3. Assess the performance of the Irish economy.

4. Examine the impact of inflation and unemployment on an economy.

In this module the learner will build on the knowledge acquired in Business Law 1. They will be introduced to some of the core principles and concepts which are essential in the commercial environment, including commercial contracts, employment law, consumer law and insurance. The learner will also be introduced to the area of property law, including landlord and tenant law and commercial leases. It is intended that this module will create an awareness of where legal expertise may need to be sought.

1. Apply the fundamental principles ofemploymentlaw andequality law to facilitate informed decisions in the commercial environment;
2. Discuss the significance of various business activities such as marketing, franchising,agency, insurance and banking in a commercial setting;

3. Distinguish between the various forms ofbusiness organisation;

4. Examine legislation and case law in relation to consumer law and property law;

5. Demonstrate the ability to cooperate and work effectively with peers.

This subject aims to introduce the concept of Entrepreneurship to the Student and take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up.

1. Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.
2. Identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.
3. Explore the tools used to generate ideas for a potential business and the stages involved in writing a business plan.

4. Identify the advantages and disadvantages of different legal structures available to start-ups.
5. Identify the different types and sources of finance for start-up enterprises.

This module explores the development and practice of the European Union. Contemporary challenges in European Societies around for example climate change, ageing populations, digital revolutions, will be the focus for practical exercises, simulations and short role-play. The workings of the EU become clear through debate and negotiation in simulated EU Institutional meetings. This will allow students to analyse critically the issues facing this unique experiment in cooperation between European States. This will be an engaging way to learn about the European Union.

1. Relate the significant points in the development of co-operation between states in Europe today, leading to an EU of 27states.

2. Identify the main institutions of the European Union and explain how they are structured, how they function, how they relate to one another and how they fit into the policy and decision- making process of the European Union.

3. Review the relationship between the EU and its citizens

4. Describe key policy fields of the EU and the principles of the EU process

5. Source and interpret information relevant to the syllabus content and read and write cogently using the vocabulary and concepts used in this module

This module aims to increase the learner's knowledge and understanding of the areas of corporate social responsibility, ethics, change management, organisational learning and knowledge management in organisations. The module will focus on the application of theory and concepts in each of these areas, as well as the use of practical examples and case studies.

1. Demonstrate an understanding ofthe importance of corporate social responsibility in a contemporary business environment.

2. Explain the stances that an organisation can adopt in relation to ethics.
3. Evaluate the change process and the successful management of change within organisations.
4. Demonstrate an understanding of the importance of organisational learning and knowledge management in modern organisations.

This module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2. Insight into German-speaking cultures and societies continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Germany during Year 3.

1. perform with increasing conficence at CEFR Level A2

2. recall and use without assistance frequently used expressions related to immediate familiar situations: family, education, social life, interests etc.

3. Employ and role-play situations which arelikely to arise whilst travelling in an area where the language is spoken.

4. compose with greater confidence and independence simple written text on topics which are familiar and of personal/professional interest.

5. use and reference contemporary media platforms to explore and report on the cultures and traditions of German speaking societies.

This Module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level B1.Insight into Francophone culture and society continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in France during Year 3.

1. perform, with increasing confidence atCEFR Level B1.

2. recognise the main points of clear standard input on familiar matters.

3. produce and construct simple connected text on topics which are familiar or of personal interest with grammatical accuracy appropriate to the Level

4. demonstrate an ability to handlemost situations likely to arise whilst travelling in an area where the language is spoken and initiate conversations.

5. demonstrate increased insight into French cultural life through completion of a presentation, video blog or podcast

This module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2. Insight into Spanish-speaking cultures and societies continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Spain during Year 3.

1. Perform confidently at CEFR Level A2

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can reasonably fluently sustain a straightforward description of one of a variety of subjects within his/her field of interest, presenting it as a linear sequence of points.

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow a TV commercial or a trailer for or scene from a film, understanding what the actors are talking about, provided that the images are a great help in understanding and the delivery is clear and relatively slow.

This subject aims to develop an appreciation of the principles of International Marketing. The focus is on the development of a global marketing process, which will include looking at the decision to internationalise, deciding which markets to enter, deciding how to enter the foreign market, designing the global marketing program and implementing and co-ordinating the global marketing program.

1. Analyse International Marketing environments
2. Evaluate the different modes of entry available to Irish companies wishingto enter foreign markets
3. Appreciate the different methods of payment available for Irishcompanies in International markets
4. Demonstrate the ability to carry out International marketing research.
5. Plan, examine and formulate an international marketing strategy for an organisation

The student will develop a knowledge and understanding of the financial management methods for analysing the financial position of a business, accessing appropriate sources of finance and appraising capital investment opportunities.

1. Describe the role of the financial manager in an organisation in meeting the needs ofall stakeholders.

2. Calculate accounting ratios and prepare a report analysing the financial position and performance of an organisation.

3. Identify and apply a range of investment appraisal techniques and interpret the results.
4. Discuss the importance of, and prepare calculations in relation to working capital management.
5. Identify and appraise the principle sources of finance available to a business.

This module is the first of two modules designed to introduce students to key people management processes and practices in organisations. This module addresses human resource planning and talent management, employee resourcing, employee induction, engagement, retention and turnover, and employee learning and development.

1. Describe the development of HRM as a business function and its current situation.

2. Explain the human resources planning and talent management process

3. Discuss and examine approaches torecruitment and selection.

4. Discuss the issues involved withinemployee induction, engagement, retention and turnover.

5. Describe the key considerations within the design and delivery of learning and development in organisations

This subject aims to introduce students to the strategic role and objectives of operations management in both manufacturing and service organisations and to develop their understanding of the key decision areas and related techniques associated with the design of products/services, facilities and processes. Students will also be exposed to the areas of job design and process technologies which improve on key operations performance objectives.

1. Appraise the importance of the operations function in the organisation.

2. Classify the similarities and differences in the nature of the operation of manufacturing and service industries and assess the implications for the management of each sector.

3. Reconcile the source of operations strategy, it’s impact on corporate requirements and its interrelationship to other functional strategies.

4. Describe and evaluate techniques used in the design of products/services and the processes that deliver them.

5. Compare and critically asses the key performance objectives of operations and the relative importance of each in meeting customer and stakeholder expectations.

This module provides the student with the opportunity to explore and evaluate contemporary management issues facing managers in the work environment.

1. Critically explore the impactof organisational culture on effective management practice.

2. Explore the increasing diversity of the workforce and describestrategies and techniques for managing diversity.

3. Describe the key sources of occupational stress and assess strategies for managing it.
4. Explore the role of employee engagement in the work environment.
5. Assess the impact of technology on organisational communication.

This module is centred on using computers to capture and manage data efficiently and use that data to support effective decision-making in an organisation. The overall aim of the module is to give the learner the advanced skills required to utilise data effectively. The learner will therefore develop their analytical and digital literacy skills by building on their previous experience of computer applications to an advanced level.

The learner will gain the advanced skills required to organise and analyse data using a spreadsheet application and use this data to produce reports that are reflective of those required in modern organisations. In addition to using advanced formulas and functions, this module covers visualisation of data through creating and formatting graphs or charts. The learner will also advance their experience of using databases and will create a database that reflects the needs of an organisation and be able to capture and extract data from a database that supports business decisions.

1. Explain how operational and other data can be used to improve decision making within an organisation.

2. Describe and critiquethe benefits and obstacles to end-user development.

3. Select and use the appropriate tools to manage, analyse and report on business data, based on a range of detailed business scenarios.

4. Create and usea database to effectivelycapture, manage and effectively use high volumes of relevant data to support business decisions.

5. Use spreadsheet application to perform complex calculations tosupport business decisions and to produce sophisticated reports with graphs and charts.

This module will introduce the learner to several innovative technologies and will teach the student how to develop applications thereof. The student will learn about location, smart, IoT, intelligent and immersive technologies and will examine how these technologies are used in a number of different types of industries. The learner will implement practical applications of each of these technologies, using a variety of hardware and software.

1. Differentiate location/smart/IoT technologies and implement real-world applications.

2. Identify intelligent technologies and demonstrate various applications.

3. Utilise applications that analyse, transform, assist, collaborate and automate.

4. Distinguish between types ofimmersive technologies and create various experiences.

Lobbying at the EU level has increased substantially. This module explores the 'who', 'what', and 'why' of lobbying and representation at EU level. We will examine the key players – the EU Institutions, Trade Associations, Regional Governments, Non- Governmental Organisations and Business Groups. What strategies and influence do these actors exert on the policy and decision-making process of the EU?

Simulated EU Commission, Parliament and/or Council of Ministers meetings are practical exercises to examine the reality of lobbying and how it impacts the democratic process.

1. Appraise the European Union as being ‘different’ from conventional international organisations

2. Identify and evaluate the EU decision-making and channels of influence

3. Appreciate the different approaches of lobby groups stemming from geographical origin, type and size of organisation and thus exhibiting particular preferences, resources and lobbying styles

4. Identify and appraise the activities of lobbyists and pressure groups working in Brussels

5. Prepare and defend a position for a simulated EU Commission or Council of Ministers meeting

6. Analyse and appraise a lobbying strategy document of a Brussels based interest group

This module builds on skills acquired in Semesters 1-4. The student should perform confidently at CEFR Level A2 and begin to progress towards CEFR Level B1. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. perform confidently at CEFR Level A2 and progress towards CEFR Level B1

2. with appropriate assistance respond to the mainpoints of clear standard input on familiar matters regularly encountered in work, school, leisure etc.

3. prepare and compose simple, connected text on topics which are familiar or of personal interest and implement a level of grammatical accuracy appropriate to the Level

4. describe in simple terms, and with adequate preparation, aspects of his/her background, immediate environment and matters in areas of immediate need; conductconversations and role-playswith focus on awareness of good accent and intonation;dramatise situations likely to arise whilst travelling in an area where the language is spoken.

5. plan, design and presenta project, presentation or video blog or podcast on German Cultural life in language appropriate to the relevant level which

This module builds on skills acquired in Semesters 1-4. The student should perform confidently at CEFR Level B1 and initiate progression towards CEFR Level B2. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. progress towards achieving competence at CEFR Level B2.

2. Apply more complex text on topics which relate to their field of specialisation.

3. produce detailed texts on subjects relating to both their personal interests and their chosen area of study.

4. express and defend a viewpoint on topics relating to their field of interest and current affairs and interact with some fluency and spontaneity with native speakers.

5. designa project or make an oral presentation, video blog or podcast on a topic which relates to their field of specialisation.