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Product Design
Bachelor of Arts (Honours)
Course Details
CAO Code | AU624 |
---|---|
Level | 8 |
Duration | 4 Years |
CAO Points | 310 (2024) |
Method of Delivery | On-campus |
Campus Locations | Galway City – Wellpark Road |
Mode of Delivery | Full Time |
Work placement | Yes |
Course Overview
Product Design students will learn about manufacturing design, methods and processes, ergonomics and human centred design, product design and innovation, and human centred product development. Other topics on the programme include Photography, Digital Media, Design History and Theory, Creative Problem Solving, Business and Entrepreneurial skills and an Ethical and Sustainable Design ethos.
There is also a Level 7 entry route to Product Design, by choosing Product Design in semester 2 of year 1 of AU519. Upon successful completion of Year 3, Level 7 students can then apply internally for Year 4 Level 8.
Our course also features a full year of professional practice (with some online tuition) that can be experienced as a year-long industry placement, or a combination of placement and international exchange, or on-campus industry projects that link with industry partners nationally and internationally.
Employers’ value our design graduates for their creative problem solving, good communication skills, IT literacy, flexibility, teamwork skills and visual presentation skills.
Costs for additional and specialist materials will be incurred. Students will be briefed by lecturing staff at the beginning of all modules/projects on the wide range of specialist practice materials available to them. A list of required and recommended materials and equipment will be distributed by the lecturer for each module. Students engaged in individual projects are required to supply their own materials or meet the costs of additional materials and equipment not supplied by the school, which may vary depending on the pathway and year of study. Field trips (not compulsory) may also incur some costs.
There is no portfolio or alternative assessment required for entry to the course.
Course Details
Year 1
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Digital Media 1: Introduction to the PracticeHere, the student will be introduced to the basic elements of digital production. The building blocks of all future digital and electronic practices are laid here with the introduction of concepts such as File management and organisation. Resolution, layering, colour spaces, effects, vector drawing and graphic layouts. Students learning is supported through applying these lessons into cohesive design briefs appropriate to their respective design pathways and outputs. This is a fast-moving technical module, delivered as a lab-based practical workshop and lectures aiming to excite the student about the media's possibilities. Learning Outcomes 1. Demonstrate the ability to develop, transform, and critically evaluate an original idea, across a range of digital processes. 3. Exhibit an ability to communicate technical & critical issues clearly with staff, so as to facilitate the completion of the project. 5. Demonstrate an awareness of the potential of digital mediawithin contemporary practices of sustainable design |
05 | Mandatory |
1 |
Design StudioIn this module the learner is introduced to the Design environment through engagement with the formal visual Elements and Principles of Art and Design by exploring drawing, colour and 3D activities in the Studio. Media and processes are explored through a variety of appropriate studio exercises and practices. Drawing- Observational, representational, technical and experimental drawing exercises enable the learner to acquire relevant practical skills and appreciate Drawing as a vehicle for visual recording and enquiry. Colour- Introduction to the nature of colour through observation, analysis and application. Through a series of exercises, the learner will explore and engage with the principles of colour relativity in practical applications that are relevant for artists and designers. 3D- Introduces learners to the basic aspects of spatial dynamics, elements of 3D construction and the principles of design necessary for the creative production. Learners will engage with abstract thinking, research, problem-solving, design logic and reflection. Learning Outcomes 1. Demonstrate an understanding of the formal Elements and Principles of Art and Design through the documentation of appropriate exercises. 2. Integrate critical thinking and creative problem-solving skills, with an emphasis on research enquiry in the course of exploration and experimentation. 3. Present assignment outcomeswhich communicates the relevant concepts effectively and reflects skills, know-how and autonomy in Design practices. 4. Develop and demonstrate a basic understanding and awareness of the work of historical and contemporary designers. 5. Demonstrate the development of skills, acquired through engagement with Studio and self-directed activities. 6. Show evidence, in the form of 2D and 3D outcomes, of the exploration ofa variety of materials, techniques and processes. |
15 | Mandatory |
1 |
Introduction to Design PathwaysIn this module, learners will be introduced to various design pathways in order to develop an understanding of discipline-specific practices. Learners will be introduced to basic materials and processes unique to each pathway, and will undertake visual, historical, contextual and technical research into the area of practice. Learners will complete one studio project for each pathway, allowing them the opportunity to engage with various creative practices in order to make an informed decision regarding their area of specialisation. Learners will engage in a series of lab-based workshops, lectures, and in-class exercises. Learning Outcomes 1. Demonstrate a basic engagement with the design pathway through following a structured design process, and document this is a process journal. 2. Consider the potential of the specific design pathway in relation to their individual further learning 3. Solve basic design problems through structured problem solving approaches 4. Interpret a design brief through research, concept generation and implementation of design techniques and processes |
05 | Mandatory |
2 |
Academic and Professional SkillsThe aim of this module is to develop academic and professional development skills for student success in higher education and beyond. This module combines online learning activities and small group workshops to focus on areas such as academic writing and integrity, creative thinking, problem-solving, time management, communications, group work, technology, innovation and presentation skills. Learning Outcomes 1. Apply appropriate tools and principles to optimise the learning experience. 2. Develop self-reflection practices for individual and group-work activities. 3. Recognise different information sources and apply the principles of academic integrity. 4. Assess a variety of professional communication practices and digital tools and apply to problem-solving. 5. Consider how the chosen discipline has a responsibility to wider society. |
05 | Mandatory |
2 |
Photography 1: Introduction to the PracticeAn introduction to photography. This module will provide the technical skills necessary for designers to utilise the medium of photography. Through the completion of a digital portfolio and a printed project the learner will be introduced to the basic skills required to work competently with this medium. Learning Outcomes 1. Understand the basic technical aspects of still photography. 4. Understand how to prepare digital images for print media. 5. Demonstrate an awareness of the potential of photographic workwithin design practice. |
05 | Mandatory |
2 |
Core Studio (Interior Design / Graphic Design and Illustration / Product Design / Textiles for FashiCore Studio is a foundation module in design process, principles, and materials relevant to the students chosen discipline (Interior Design/Graphic Design and Illustration/Product Design/Textiles for Fashion). Learners are introduced to the background, context, and applications of their discipline. Through theory and practice, learners become familiar with methods, tools, materials, techniques, and processes associated with their discipline. Learners follow a structured design process and are encouraged to problem solve by generating design possibilities which are tested through practice. Course content will be delivered though a series of lectures, lab-based workshops, and group critiques. Learning Outcomes 1. Followastructureddesign development process, for example,Design Thinking. 2. Researchandgather visual information; evaluate and problem solve to create design output. 3. Document the development ofwork processes through the keeping of visual workbooks. 4. Communicate design conceptsand apply a basicdesignvocabularyofthe formalelementsandprinciplesoftheir discipline. 5. Experiment with, discussand evaluate the use ofmaterials and processes. 6. Createvisuals, material samplesand prototypes of concepts and designs. |
15 | Mandatory |
Year |
Design History and TheoryThis module aims to deepen the learners understanding the importance of design history and theory. It will provide a foundation for learners to independently and critically investigate, analyse, evaluate, discuss and write about works of design. Learners will acquire skills to further their study in the discipline and ultimately to augment their own development as designers. The module is designed to introduce the learner to a methodological toolkit to analyse diverse examples of design. In the first semester there will be a global perspective on design and material culture from an eclectic range of significant case studies from pre-history, to classical European antiquity up to the Industrial Revolution incorporating diverse examples from natural found objects to working with materials including ceramics, textiles, woodwork, glass, metalwork, and architecture. The second semester will focus on theories and artefacts of Modern design from the Industrial revolution to the late twentieth century. The objects and theories of Modernism will be explored in their social, economic, cultural and historic contexts. The module will explore the history of leading design movements and profile the work of designers and theoreticians linked to these movements. Developments in new materials, technologies and techniques and their impact on design will be integral to the lecture series. The processes of innovation and entrepreneurship in key designers' contributions to design history will also be considered, as will the legacy and impact of their work on contemporary design. The importance and vitality of experiential learning by viewing actual artefacts of design and material culture will be encouraged with guided field trips to a local venue, the Galway City Museum and one of the National Museums of Ireland. A range of links to ATU library resources, audio-visual materials, activities and discussion forums will be available to module participants on the ATU virtual learning environment, Moodle. Learning Outcomes 1. Write and present clearly articulated, factually supported critical reflections on a topic from the lecture series employing academic methods of research and citation. 2. Acquire and usea specialistvocabulary to articulate verbal and written analysis of works of design. 3. Demonstrate their ability toconsiderthe relationship between aesthetic forms and utilitarian functions in the analysis and of design. 4. Distinguish between historic movements and styles and identify their key characteristics and consider the ideological contexts of these periods. 5. Develop core skills in critical analysis through a range of research methods and reflective writing. 6. Construct a record of engagement with lecture topics in the form of an illustratedrecord of independent research accompanied by reflective writing supported by references to sources. |
10 | Mandatory |
Year 2
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
Year |
Digital ToolsThis module is designed for design students who wish to develop their digital skills in their practice. This module will enable students to acquire the skills and competencies to represent designs and ideas graphically using digital tools and software. Participants will develop a firm understanding of digital tools associated with their chosen design pathway. Learners will develop skills through a series of demonstrations, direct experience and focused reflection. On completion, learners will have gained experience in navigating a range of industry standard digital tools with focused learning in their core pathways. Learning Outcomes 1. Identify professional practices and production processes for digital design 2. Recognise key theoretical principles, skills and technologies involved in the production of digital design 3. Transform analogue concepts into digital form 4. Prepare digital artwork, using a range of techniques and software, for both digital and print media 5. Apply key design principles, skills and technologiesin the production of digital designs 6. Produce a coherent body of design work using digital tools to a presentation standard |
10 | Mandatory |
Year |
Design Thinking and TheoryThis module provides an overview of the role of design in contemporary society, and design methodologies to address the challenges faced by people and planet. Contemporary theories and principles of design including sustainable, universal and service design will be explored. Global strategies and reports pertaining to complex design problems will be referenced and innovative contemporary designers and their platforms will also be discussed. Learning Outcomes 1. Define a design problem in comprehensive terms and viewpoints. 2. Research, develop and evaluate alternative ideas and possible solutions to complex design problems 3. Write and present clearly articulated, factually supported, critical reflections on a topic from the lecture series employing academic methods of research and citation 4. Apply knowledge of design theory and principles to the analysis of case studies in both written and verbal presentations. 5. Interpret and critique the effectiveness of various design methodologies in addressing the issues that impactcontemporary society. |
10 | Mandatory |
Year |
Additive Manufacturing Design, Methods, and ProcessesA mixture of lecture, laboratory, workshop and studio, this module will work with Materials and Additive Manufacturing Processes available to the Product Designer. It will focus on the basic understanding of Additive Manufacturing Processes and the design opportunities presented by the materials and processes. Projects will involve the design and prototyping of basic 3D products. The studio will introduce a variety of materials & related to additive processes. A practical approach to the basic product design process will include design problem-solving, and application of skills such as drawing and visualising concepts, and prototyping of 3D objects. Project work will require the student to apply elementary design thinking to develop solutions. Students will be working both individually and in teams. Learning Outcomes 1. Produce a variety of products using additive manufacturing processes 2. Apply design thinking and design skills to the solution of simple design problems and product design 3. Appreciate the health, safety and environmental considerations associated with the materials and processes 5. Evaluate a variety of basic screen to the machineprocesses and machine calibration for additive manufacturing materials |
15 | Mandatory |
Year |
Subtractive Manufacturing Design, Methods and ProcessesThis module will begin working with synthetic and natural materials focusing more on automated subtractive manufacturing processes and their design challenges/opportunities. Projects will involve the design and prototyping of product, for production, within time, budget, and user constraints. Studio work will begin with Computer-aided design & Computer-aided Manufacturing (CAD-CAM) processes, with more of an emphasis on the subtractive screen to machine processes for wood, metal, plastics and other synthetic materials. Design thinking and practical skills will also be applied to project work. This module will also focus on the skills required to communicate ideas to multiple audiences, applying learning from design history, with practical skills of visualising concepts and presentation skills. The projects will also expose students to time, budget and user/audience constraints. Learning Outcomes 1. Evaluate and specify a variety of synthetic and natural materials for use in product design, prototyping and manufacture 3. Appreciate the health, safety and environmental considerations associated with the materials and processes 5. Design 3D models and prototypesinvolving multiplematerials 6. Interpret and apply the product development process in terms of commercial and consumer products |
15 | Mandatory |
Year |
Ergonomics and Human Centred DesignThe module explores ergonomics and human factors for product design and interior design. Students will explore various interiors sectors and related products (Healthcare, Education, Workplace, Hospitality, Leisure, Retail, Residential), and will research and apply anthropometric data to address design problems. Learners will explore case studies of evidence based design solutions, and apply to their own project work. Learning Outcomes 1. Access, interpret and apply evidence-based ergonomics and human factors research to design solutions 2. Integrate systems of form, function,colour, material, and finishin design solutions. 3. Communicate design ideas through visual, verbal and written methods 4. Evaluate and propose ergonomic interventions to existing case studies, making recommendations for further design development |
10 | Mandatory |
Year 3
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
Year |
Contemporary Design TheoryWork Based Learners will participate in a seminar series which will develop their theoretical knowledge, writing and presentation skills, while offering them the opportunity to apply this to active learning situations. There will be an emphasis on preparing for independent research with a focus on methodologies that can be applied towards an Extended Essay for level 7 or onwards to a level 8 dissertation if they choose to progress to the Higher level BA stage. The Seminar Series will commence with workshops delivered that respond to current trends in design theory, practice and research. Learners may present topics based on their experiential learning while completing their professional practice and projects module. Delivery will be fully online to accommodate remote placement of learners throughout the year. Learning Outcomes 1. Demonstrate ability to source and critically reviewpublished literatureon design theory and case studies,themes and issues in contemporary design. 2. Synthesise a review of literature with their own critical thinkingin awritten essayfully supported with academic referencing and illustrations 3. Deliver a Seminar Presentation of their researchto peers using current online presentation tools.Actively engage peers in discussion and participate and contribute todialogue during peer seminar presentations 4. Bring previous knowledge of design history and theoryto the analysis of the consequences and impact of historic practices oncontemporary design solutions 5. Source innovative international case studies of contemporary design that exemplify current theories and best practice 6. Contributeto group discourse in the online space in which the seminar series is delivered and present both written and presentation content in an e-portfolio along with other modules from level 7. |
10 | Mandatory |
Year |
Advanced Digital ToolsThis module is designed for design students who wish to deepen their digital skills in the context of their practice. The module builds on the competencies learned Digital Tools 1, and prepares students for implementing modern digital skills in the workplace. This module will enable students to develop the skills and competencies to represent designs and ideas graphically using digital tools and software. Participants will develop a deep understanding of digital tools associated with their chosen design discipline. Learners will develop skills through a series of demonstrations, tutorials, direct experience and focused reflection. On completion learners will have strengthened their competency in using a range of industry standard digital tools with focused learning in their core pathways. Product Design – This module develops the learner's use of Computer Aided Design (CAD) systems and their application for the realisation of 2 and 3 dimensional images of design concepts. It employs currently used industry-standard software and stresses the value of computer based visual data to professional designers, particularly in respect to the speed of producing or updating visualisations, drawings, models and to their communication. Learning Outcomes 1. Recognise the relationships between design technology,production,the individual, society and the environmentwithin contemporary design practices. 2. Select appropriate techniques and software to transpose design ideas into digital form and environments. 3. Express solutions in response to scenarios through problem solving, experimentation and testing ideas within the digital environment. 4. Apply the features of design software to implement geometric concepts and principles. 5. Generate enhanced visualisations ofdesign conceptsusing industry-standardsoftware. 6. Prepare technical drawings and specifications in accordance with relevant standards. 7. Compose multimedia presentations which clearly express design information and embody design intentions. |
10 | Mandatory |
Year |
Professional Practice and ProjectsThis module normally involves a year long professional practice and/or project a design company, department or other organisation involved in design. Learners combine experience in the day-to-day operations of the organisation with projects selected to enhance the learners skills and provide benefits to the organisation. Some learners may be based on campus while carrying out their professional practice work. Learners can complete 26 weeks focused on an industry project or professional placement, or can complete a semester long project and a semester long professional practice. Learning Outcomes 1. Work as productive member of a team in a design company, department or other organisation involved in design. |
40 | Elective |
2 |
Professional ProjectThis module involves a semester-long professional project (or projects) in a design discipline to be undertaken on campus. The project will provide learners with practical, hands-on experience with projects selected to enhance the learner's skills and problem-solving abilities to address real challenges and produce tangible outcomes. Undertaking professional projects on campus aims to bridge the gap between theoretical learning and real-world application by immersing students in a simulated professional design project setting. Learning Outcomes 1. Work independently or collaboratively towards the completion of project objectives. |
20 | Elective |
2 |
Professional Practice for IndustryThis module involves a semester-long professional practice in a design company, department or other organisation involved in design. Learners combine experience in the day-to-day operations of the organisation with projects selected to enhance the learner's skills and provide benefits to the organisation. In addition to using practical skills in a real-world environment, students will develop valuable soft skills such as communication, collaboration, and problem-solving. Undertaking professional practice for industry provides learners with invaluable real-world experience, bridging the gap between academic learning and practical application. Learning Outcomes 1. Work as a productive member of a team in a design company, department or other organisation involved in design. |
20 | Elective |
Year 4
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Project Management and CostingThis module engages learners in in-depth understanding of project management processes, methods and activities. Through the practical application of project management theories learners will engage in a team-based project to prepare, organise and carry out a project in response to a given design brief. The learners will negotiate their position within a multidisciplinary design team to design, develop and create a collaborative body of work to meet industry and sustainability standards. Learning Outcomes 1. Evaluate and apply project management concepts, techniques and standards in design projects,todesign and create/produce/manufacture projectsto a professional standard. 2. Use project management systems to structureaproject,job tasks, estimate costs, schedule and manage execution. 3. Analysethe complexities of team-based management. |
05 | Mandatory |
Year |
DissertationThe Dissertation module is designed to provide learners with the support and tuition to pursue independent research and writing leading to specialist knowledge on a selected topic within their design discipline. Learners are encouraged to select a research topic directly related to their current studio practice and utilise the UN Sustainable development goals to inform their research topic further. Learners are required to undertake research on an approved topic using appropriate research methodology. The dissertation will be undertaken throughout the duration of the academic year with key staged deadlines and ongoing formative feedback. A series of seminars will take place in the first semester and there will be a student led seminar presentations on their research to develop their presentation skills and discursive ability. In the second semester, the emphasis will be on individual tutorial supervision towards completion of the written work which should be approximately 8,000 words (not including bibliography, footnotes, appendix, and cover sheet). Learning Outcomes 1. Determine a topic for investigation engaging with relevant design theories, principles and examples. 2. Demonstrate research skills and systematic methodology in the location and accessing of appropriate information through libraries, electronic databases and other resources. 3. Synthesise analytical and critical skills in the evaluation of examples of objects of craft and design, with integrated supporting references to published texts. 4. Generate a considered argument, logically structuring relevant evidence in support of the case being made applying standard methods of citation and bibliography. 5. Exhibit writing skills that articulate a clear expression of ideas, insights and conclusions. |
10 | Mandatory |
Year |
Product Design and InnovationThis module focuses on digital fabrication technologies and the potential design opportunities associated with them. The use of Computer Aided Manufacturing software and digital fabrication technologies are integrated with 3D modelling technology and applied in this module. The application of parametric and logic principles to product models in order to produce variants and customised versions of original designs using digital technology is also developed. The module also applies design for manufacture, value engineering, and other analytical techniques to product design and development. Projects encourage material exploration and apply learning from other modules to develop comprehensive design solutions. Systematic innovation is also applied in project work. Solutions are user/market tested and evaluated. Learning Outcomes 1. Experiment with and test new materials in product design, prototyping and manufacture 3. Apply design thinking, design skills and innovation to create product that is beautiful, functional, and innovative 5. Demonstrate skill, knowledge, competence and ability as a designer to create and critically evaluate a body of self-directed high quality, innovative objects. 6. Apply design for manufacture, product engineering and analytic tools to consumer and commercial products |
20 | Mandatory |
Year |
Human Centred Product DevelopmentIn this module, the learner will become proficient at the methods common to users experience (UX) design. The module studies the behaviours and experiences of users interacting with Products, devices or systems, by way of understanding the perceptual, cognitive, ergonomic, and other scientific underpinnings of usability. The student will seek out an innovation opportunity by way of an independent project requiring in-depth research relating to context and audience analyse, ethnographic research, persona development, visualising concepts, prototyping, and user feedback. Emphasis will be placed on design thinking to evaluate and scrutinise the development of new innovative value propositions. The output of the module will be a fully finished Industry-standard innovative prototype that's intent is to improve the user experience in an existing scenario. It will be supported by the full process documentation, describing the opportunity, the design thinking process, user analysis, concept ideation and selection, intermediate prototypes, usability testing, refinement, and final client presentation.The module will also apply the relevant UN sustainability goals to project briefs. Learning Outcomes 1. Identify an opportunity for innovation with existing products and services. 2. Apply design thinking, design skills and innovation to create products 3. Critically assess UX/user interaction and principlesfrom a range of perspectives 4. Design low fidelity prototypes and evaluate using the appropriate methods of usability testing 5. Produce industry-standard prototype for final presentation |
20 | Mandatory |
2 |
Entrepreneurship and Professional PracticeThis module will encourage students to use their personal career ambitions to position their practice within a professional context. Students will engage with a series of lectures, seminars and workshops related to possible pathways in design practice and industry. The module will address pathways to employment, entrepreneurship, and business start-up, including topics such as internship opportunities and competing in design competitions. The module will provide students with multiple opportunities to research and meaningfully engage with external agencies to explore and identify professional context including progression to employment, self-employment, or postgraduate study. Learning Outcomes 1. Integrate entrepreneurship, business and competitive considerations towards the development their professional practice. 2. Exploreprofessionalenvironmentsand apply strategic thinking to their own career pathway development in the design/creative sector. 3. Produce effective self-promotional materialto developa creativepractice in a professional and ethical manner. |
05 | Mandatory |
Progression
ATU Level 8 qualifications are recognised worldwide for postgraduate entry.
Download a prospectus
Entry Requirements
Leaving Certificate Entry Requirement | 6 subjects at O6/H7 |
QQI/FET Major Award Required | Any |
Additional QQI/FET/ Requirements | Three Distinctions |
Testimonial
“I loved every minute of my time in the college. You have the freedom and space to express yourself through your art, writing and other means. If you are serious about pursuing a career in Creative Arts & Media, studying at ATU is a great stepping stone. The Lecturers have experience in industry relating to the modules you choose to take part in. This means that you will be mentored by those that have the knowledge in the career field you may intend to pursue after your studies. They can offer you realistic approaches relating to your studies and the direction of your work. It is a very rewarding experience studying in the area of Creative Arts & Media with many prospects for career progression after graduating.”
Nadine Cummins , Product Design
Fees
Total Fees EU: €3000
This annual student contribution charge is subject to change by Government. Additional tuition fees may apply. Click on the link below for more information on fees, grants and scholarships.
Total Fees Non-EU: €12000
Subject to approval by ATU Governing Body (February 2025)
Further information on feesCareers
Product Designers may also specialise further as;
Product Designers
CAD Specialists within design practices
Three-Dimensional Designers
Many product designers collaborate in design teams with other designers to develop products and cross over into diverse areas such as;
Theatre film and TV design
3D computer design
Graphic design
Interior design
Further Information
Contact Information
Department of Creative Art & Media
Leon Butler
Programme Chair
T: +353 (0) 719305293
E: leon.butler@atu.ie